Lenz Raimund (30 results)

Condition: New.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (SK) (Berg Universität Kosice), language: English, abstract: The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not 'only' marketing experts, but primarily motivators and moderators of internal marketing, using intensive communication to pass on benefit potential and feelings of solidarity to their target groups and to create the necessary willingness for co-operation.…

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media. …

Condition: New.

Paperback or Softback. Condition: New. Customer Contact Management. Book.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: New.

Condition: New.

587 Seiten mit zahlreichen Abbildungen, Sprache: Englisch Gewicht in Gramm: 840 8°, Original-Karton (Softcover), Bibliotheks-Exemplar (Privatbibliothek) mit Rückenschild, Stempel und Barcode auf Vorsatz und Titel, Einband in selbstklebende transparente Schutzfolie eingeschlagen, insgesamt gutes und innen sauberes Exemplar, (library sample in alltogether good condition), Second (2nd) revised and considerably enlarged edition..…

Paperback. Condition: New.

Condition: new.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: Brand New. 350 pages. German language. 9.45x6.69x0.87 inches. In Stock.

Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Das vorliegende Buch fokussiert in seiner Kernthese auf die Fragestellung, was sich unter dem Begriff »Value Shopping« verbirgt. Es werden die Grundlagen des Kundenbeziehungsmanagements dargestellt, welches die logische Konsequenz unserer Entwicklung zu einer Postwachstumsgesellschaft ist. Unerlässlich ist der kritische Umgang mit Total- und Partialmodellen, die das Konsumenten- und Käuferverhalten in der On- und Offl ine-Welt diskutieren. Die Kundenzufriedenheit als eine der bedeutendsten Bindungsursachen wird anhand ausgewählter Modelle erläutert und auf ihre Praxisrelevanz überprüft. Aufbauend auf idealtypischen Kundenzyklen werden die phasenbezogenen Managementaufgaben wissenschaftlich zugeordnet und anhand von Beispielen aus der Praxis erläutert. Der Instrumentarien-Mix im CCM (Customer Contact Management) fokussiert auf Dialogmarketing/No-Line-Systemen und deren Umsetzung und Erfolgsmessungen. Bis hin zur interaktiven Wertschöpfung wird der State of the Art von CCM anschaulich dargestellt.…

Condition: New. 2019. 1st Edition. perfect. . . . . .

Condition: New. In German.

Paperback. Condition: New.

Condition: New.

Condition: New. 2019. 1st Edition. perfect. . . . . . Books ship from the US and Ireland.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (SK) (Berg Universität Kosice), language: English, abstract: The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not 'only' marketing experts, but primarily motivators and moderators of internal marketing, using intensive communication to pass on benefit potential and feelings of solidarity to their target groups and to create the necessary willingness for co-operation. 16 pp. Englisch. …

Paperback. Condition: New.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media. 28 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (SK) (Berg Universität Kosice), language: English, abstract: The modern type of leisure manager/destination manager has far more comprehensive job areas and therefore should be met with a changed perception of his or her role. The area of responsibility will be decisively extended. HIERGEIST/ WENDLING/ ZIERNHÖLD (2000, page 35) see in this type not ¿only¿ marketing experts, but primarily motivators and moderators of internal marketing, using intensive communication to pass on benefit potential and feelings of solidarity to their target groups and to create the necessary willingness for co-operation.Books on Demand GmbH, Überseering 33, 22297 Hamburg 16 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market: The atomisation of the media The development of new communication technologies and The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.Books on Demand GmbH, Überseering 33, 22297 Hamburg 28 pp. Englisch. …

Taschenbuch. Condition: Neu. Consumers - in a state of sensory overload | Lenz Raimund | Taschenbuch | 28 S. | Englisch | 2008 | GRIN Verlag | EAN 9783640109883 | Verantwortliche Person für die EU: GRIN Publishing GmbH, Waltherstr. 23, 80337 München, info[at]grin[dot]com | Anbieter: preigu Print on Demand.…

PF. Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Das vorliegende Buch fokussiert in seiner Kernthese auf die Fragestellung, was sich unter dem Begriff »Value Shopping« verbirgt. Es werden die Grundlagen des Kundenbeziehungsmanagements dargestellt, welches die logische Konsequenz unserer Entwicklung zu einer Postwachstumsgesellschaft ist. Unerlässlich ist der kritische Umgang mit Total- und Partialmodellen, die das Konsumenten- und Käuferverhalten in der On- und Offl ine-Welt diskutieren. Die Kundenzufriedenheit als eine der bedeutendsten Bindungsursachen wird anhand ausgewählter Modelle erläutert und auf ihre Praxisrelevanz überprüft. Aufbauend auf idealtypischen Kundenzyklen werden die phasenbezogenen Managementaufgaben wissenschaftlich zugeordnet und anhand von Beispielen aus der Praxis erläutert. Der Instrumentarien-Mix im CCM (Customer Contact Management) fokussiert auf Dialogmarketing/No-Line-Systemen und deren Umsetzung und Erfolgsmessungen. Bis hin zur interaktiven Wertschöpfung wird der State of the Art von CCM anschaulich dargestellt. 337 pp. Deutsch. …