Items related to Customer Contact Management: Erzielung Von Kundenwerten...

Customer Contact Management: Erzielung Von Kundenwerten in Einer Postwachstumsgesellschaft (de Gruyter Studium) - Softcover

Lenz, Raimund

 
9783110527148: Customer Contact Management: Erzielung Von Kundenwerten in Einer Postwachstumsgesellschaft (de Gruyter Studium)

Synopsis

Customer contact management (CCM) is an evolutionary outgrowth of classical customer relationship management that is focused on B2C in the commercial and service sectors. The textbook presents the basic principles of CCM, its concept of the customer life cycle, and emphasizes lead generation and customer migration in the age of Generation Y. Selected CCM tools are explained based on practical examples.

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About the Author

Raimund Lenz, Hessische Berufsakademie, Frankfurt am Main, Hochschule Fulda

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