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Customer Contact Management: Erzielung Von Kundenwerten in Einer Postwachstumsgesellschaft (de Gruyter Studium) - Softcover
Synopsis
Customer contact management (CCM) is an evolutionary outgrowth of classical customer relationship management that is focused on B2C in the commercial and service sectors. The textbook presents the basic principles of CCM, its concept of the customer life cycle, and emphasizes lead generation and customer migration in the age of Generation Y. Selected CCM tools are explained based on practical examples.
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About the Author
Raimund Lenz, Hessische Berufsakademie, Frankfurt am Main, Hochschule Fulda
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Customer Contact Management : Erzielung Von Kundenwerten in Einer Postwachstumsgesellschaft -Language: german
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de Gruyter Oldenbourg 3/18/2019, 2019
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