Consumers - in a state of sensory overload

Language: English

Published by GRIN Verlag Jul 2008, 2008

3640109880 / 9783640109883

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Research Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: keine, Berg Universität Kosice (Berg Universität Kosice), language: English, abstract: The reciprocal development of the key factors in the media and communication market:-The atomisation of the media,-The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media. 28 pp. Englisch.

Seller Inventory # 9783640109883

Title
Consumers - in a state of sensory overload
Author
Lenz Raimund
Publisher
GRIN Verlag Jul 2008
Publication year
2008
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3640109880
ISBN 13
9783640109883
Item weight
56 grams
Dimensions
210x148x3 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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BuchWeltWeit Ludwig Meier e.K.

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