Principles Direct Database Marketing by Tapp Alan (38 results)
Language: English
Published by Pearson Education Limited, United Kingdom, Harlow 2013
- Softcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Very good
£ 1.08
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-di…gital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth editionincludes comprehensivecoverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. Ithas a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains anew chapter on Data Protection legislation and its impact on marketers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
Contact seller5-star sellerCondition: Used - Good
£ 2.20
£ 5.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Language: English
Published by Financial Times/ Prentice Hall 24/09/2004 2004
- Softcover
Seller: Bahamut Media, Reading, , United KingdomBahamut Media
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£ 3.46
£ 6.98 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Language: English
Published by Financial Times/ Prentice Hall 22/01/2001 2001
- Softcover
Seller: Bahamut Media, Reading, , United KingdomBahamut Media
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£ 3.46
£ 6.98 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Softcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
Contact seller5-star sellerCondition: Used - Good
£ 5.67
£ 5.00 shippingShips from United Kingdom to U.S.A.Quantity: 3 available
Condition: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
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£ 1.15
£ 9.70 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
- Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
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£ 1.15
£ 9.70 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: MusicMagpie, Stockport, , United KingdomMusicMagpie
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£ 5.69
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Condition: Very Good. Dust Jacket Condition: 16897241. 1765552351. 12/12/2025 3:12:31 PM.
Language: English
Published by Financial Times/ Prentice Hall 02/12/2008 2008
- Softcover
Seller: Bahamut Media, Reading, , United KingdomBahamut Media
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£ 4.63
£ 6.98 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Softcover
Seller: medimops, Berlin, , Germanymedimops
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£ 4.05
£ 8.63 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
- Softcover
Seller: Reuseabook, Gloucester, GLOS, United KingdomReuseabook
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£ 2.83
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
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£ 2.50
£ 13.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507.
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Good
£ 2.50
£ 13.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273756507.
- Softcover
Seller: Bahamut Media, Reading, , United KingdomBahamut Media
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£ 9.98
£ 6.98 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Softcover
Seller: Ammareal, Morangis, , FranceAmmareal
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£ 3.12
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Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizatio…ns.
- Softcover
Seller: Ammareal, Morangis, , FranceAmmareal
Contact seller5-star sellerCondition: Used - Near fine
£ 3.68
£ 14.24 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of… wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
- Softcover
Seller: Ammareal, Morangis, , FranceAmmareal
Contact seller5-star sellerCondition: Used - Near fine
£ 5.76
£ 14.24 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.
- Softcover
Seller: Clement Burston Books, Bowness on Windermere, , United KingdomClement Burston Books
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£ 5.00
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Trade Paperback. Condition: Very Good. former owner's name inside,362 pages.
- Softcover
Seller: Ammareal, Morangis, , FranceAmmareal
Contact seller5-star sellerCondition: Used - Fine
£ 6.39
£ 14.24 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to ch…arity organizations.
- Softcover
Seller: HALCYON BOOKS, LONDON, United KingdomHALCYON BOOKS
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£ 5.03
£ 18.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. ALL ITEMS ARE DISPATCHED FROM THE UK WITHIN 48 HOURS ( BOOKS ORDERED OVER THE WEEKEND DISPATCHED ON MONDAY) ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING.
More images- Hardcover
Seller: Genesis Books, Fonte Nuova, RM, ItalyGenesis Books
Contact seller5-star sellerCondition: Used - Good
£ 15.43
£ 25.89 shippingShips from Italy to U.S.A.Quantity: 1 available
Condition: Good. La condizione del libro � buona, � perfettamente leggibile, potrebbe avere rade annotazioni e sottolineature a matita, qualche rada fioriture e i segni di un fisiologico invecchiamento.La copertina del libro � in buone condizioni, potrebbe presentare fisiologici segni del tempo, il dorso presenta un lieve…stress da lettura. **Per foto ed ulteriori informazioni contattateci** . Buono (Good). Book.
- Softcover
Seller: unifachbuch e.K., Köln, NRW, Germanyunifachbuch e.K.
Contact seller5-star sellerCondition: New
£ 2.17
£ 38.83 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book…explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. 435 pp. Englisch.
- Softcover
Seller: unifachbuch e.K., Köln, NRW, Germanyunifachbuch e.K.
Contact seller5-star sellerCondition: New
£ 4.84
£ 38.83 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book exp…lores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses. 489 pp. Englisch.
- Softcover
Seller: Myboeken BV, Duiven, , NetherlandsMyboeken BV
Contact seller4-star sellerCondition: New
£ 40.00
£ 36.24 shippingShips from Netherlands to U.S.A.Quantity: 10 available
Condition: New. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of di…rect marketing still remain so powerful?  Alan Tappâs successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.   The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
- Softcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
Contact seller5-star sellerCondition: New
£ 79.13
£ 6.76 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 95.36
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some n…on-digital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The 5th edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 79.12
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Softcover
Seller: AwesomeBooks, Wallingford, , United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Fair
£ 90.00
£ 4.99 shippingShips from United Kingdom to U.S.A.Quantity: 7 available
Paperback. Condition: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in rea…lly nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
Contact seller5-star sellerCondition: New
£ 84.90
£ 11.98 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: New. In.
- Softcover
Seller: Chiron Media, Wallingford, , United KingdomChiron Media
Contact seller5-star sellerCondition: New
£ 80.65
£ 15.49 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: New.
