Principles of Direct, Database and Digital Marketing
Language: English
Published by Pearson Education, 2014
- Softcover
- New
Seller: Myboeken BV, Duiven, NetherlandsMyboeken BV
AbeBooks seller since April 14, 2023
Condition: New
£ 39.77
Quantity: 10 available
Add to basketItem description from seller
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.…
Seller Inventory # 9780273756507
- Title
- Principles of Direct, Database and Digital Marketing
- Author
- Tapp, Alan
- Publisher
- Pearson Education
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273756508
- ISBN 13
- 9780273756507
- Edition
- 5th or later Edition
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
"Synopsis" may belong to another edition of this title.
From the Back Cover
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?
Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.
Key features of the 5th edition
- Coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media
- Thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits
- A new chapter on Data Protection legislation and its impact on marketers
About the authors
Alan Tapp is Professor of Marketing at Bristol Business School at the University of the West of England.
Ian Whitten is a senior lecturer and tutor at the University of Greenwich with almost 20 years of professional direct marketing experience.
Matthew Housden is a principal lecturer at the University of Greenwich, and a tutor and senior consultant with the Institute of Direct and Digital Marketing.
"About the title" may belong to another edition of this title.
Shipping rates from Netherlands to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 36.03 | £ 52.33 |
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Myboeken BV is a webshop found in 2012 and based in the Netherlands specialized in English books. Originally, the company was started as a web shop specialized in English educational books. Over time however, Myboeken BV has evolved as a web shop offering books in all kinds of genres. We now have broad offerings in for example cooking books, travelling books, photographic books, children’s books but we also offer anime’s and comic books. Our customers love ordering from us because of our dedication to each and every order. With our small team we make sure that each and every order is handled with care. We take care in our handling and shipping and we take special measurements to ensure quality packing to avoid damages to your books!…
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