Principles of Direct and Database Marketing
Alan Tapp
Sold by Ammareal, Morangis, France
AbeBooks Seller since 29 August 2016
Used - Soft cover
Condition: Used - Near fine
Ships from France to U.S.A.
Quantity: 1 available
Add to basketSold by Ammareal, Morangis, France
AbeBooks Seller since 29 August 2016
Condition: Used - Near fine
Quantity: 1 available
Add to basketAncien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # E-841-296
"Alan Tapp is one of the few writers on direct and database marketing who meets the needs of practitioners and students. His experience of working in direct and database marketing and then of researching and teaching in the area giveshim the ideal basis for this book, which is one of the best guidesavailable on the subject."
Professor Merlin Stone, Business Research Leader, Business Consulting Services, IBM UK Ltd., IBM Professor of Business Transformation, School of Management, University of Surrey
Indispensible to both students and practitioners alike!
Principles of Direct and Database Marketing, 3e
, builds upon the strengths of the 2nd edition. As direct marketing continues to quickly evolve, Tapp’s book brings the latest trends and developments to the forefront.
"A rich source of insights. Given the growing importance of direct and database marketing to clients' businesses today, Tapp explores a broad spectrum of issues and illustrates them with insightful case studies. Accessible to the newcomer and a welcome reminder for those needing a refresher."
Martin Troughton, Founder and Managing Partner of Harrison Troughton Wunderman
A market leader, Principles of Database Marketing, 3e, offers a focused discussion that links academic theory to the everyday practices in the commercial world.
New features include:
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
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