Principles of Direct and Database Marketing
Tapp, Alan
ISBN 10: 0273713027 ISBN 13: 9780273713029
Published by Pearson Education, Limited, 2008
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 13 October 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 8569421-6
Synopsis:
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
About the Author:
Alan Tapp is Senior Lecturer at Bristol Business School at the University of West England.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Principles of Direct and Database Marketing
Publisher: Pearson Education, Limited
Publication Date: 2008
Binding: Soft cover
Condition: Good
Edition: 4th Edition.