Principles Direct Database Marketing by Alan Tapp (30 results)
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
£ 3.46
£ 4.12 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. Principles of Direct and Database Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked aft…er thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
£ 3.52
£ 4.12 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. Principles of Direct and Database Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked aft…er thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Very good
£ 4.59
£ 4.12 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Very Good. Principles of Direct and Database Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked aft…er thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by Financial Times/ Prentice Hall 24/09/2004, 2004
- Softcover
Seller: Bahamut Media, Reading, United KingdomBahamut Media
Contact seller5-star sellerCondition: Used - Very good
£ 3.46
£ 6.98 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Language: English
Published by Financial Times/ Prentice Hall 22/01/2001, 2001
- Softcover
Seller: Bahamut Media, Reading, United KingdomBahamut Media
Contact seller5-star sellerCondition: Used - Very good
£ 3.46
£ 6.98 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
- Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
Contact seller5-star sellerCondition: Used - Good
£ 1.15
£ 9.70 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
- Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United KingdomWeBuyBooks
Contact seller5-star sellerCondition: Used - Very good
£ 1.15
£ 9.70 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Condition: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Softcover
Seller: MusicMagpie, Stockport, United KingdomMusicMagpie
Contact seller5-star sellerCondition: Used - Very good
£ 5.64
£ 5.49 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Very Good. Dust Jacket Condition: 16897241. 1765552351. 12/12/2025 3:12:31 PM.
- Softcover
Seller: Reuseabook, Gloucester, GLOS, United KingdomReuseabook
Contact seller5-star sellerCondition: Used - Very good
£ 2.83
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
- Softcover
Seller: Reuseabook, Gloucester, GLOS, United KingdomReuseabook
Contact seller5-star sellerCondition: Used - Very good
£ 2.83
£ 10.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
- Softcover
Seller: Sell Books, Elland, YORKS, United KingdomSell Books
Contact seller5-star sellerCondition: Used - Fair
£ 0.74
£ 12.15 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
paperback. Condition: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN s…o please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Good
£ 2.50
£ 13.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780273756507.
- Softcover
Seller: Anybook.com, Lincoln, United KingdomAnybook.com
Contact seller5-star sellerCondition: Used - Good
£ 2.50
£ 13.60 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780273756507.
- Softcover
Seller: Ammareal, Morangis, FranceAmmareal
Contact seller5-star sellerCondition: Used - Fine
£ 3.09
£ 14.14 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizatio…ns.
- Softcover
Seller: Ammareal, Morangis, FranceAmmareal
Contact seller5-star sellerCondition: Used - Near fine
£ 3.66
£ 14.14 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Bon. Ancien livre de bibliothèque. Livre un peu vrillé. Légères traces d'usure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Book slightly twisted. Slight signs of… wear on the cover. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
- Softcover
Seller: Ammareal, Morangis, FranceAmmareal
Contact seller5-star sellerCondition: Used - Near fine
£ 5.72
£ 14.14 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Ammareal gives back up to 15% of this item's net price to charity organizations.
- Softcover
Seller: Clement Burston Books, Bowness on Windermere, United KingdomClement Burston Books
Contact seller4-star sellerCondition: Used - Very good
£ 5.00
£ 16.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Trade Paperback. Condition: Very Good. former owner's name inside,362 pages.
- Softcover
Seller: medimops, Berlin, Germanymedimops
Contact seller5-star sellerCondition: Used - Good
£ 4.50
£ 17.14 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
- Softcover
Seller: Ammareal, Morangis, FranceAmmareal
Contact seller5-star sellerCondition: Used - Fine
£ 8.82
£ 14.14 shippingShips from France to U.S.A.Quantity: 1 available
Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2008. Ammareal gives back up to 15% of this item's net price to ch…arity organizations.
- Softcover
Seller: HALCYON BOOKS, LONDON, United KingdomHALCYON BOOKS
Contact seller5-star sellerCondition: Used - Very good
£ 5.03
£ 18.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Paperback. Condition: Very Good. NEW EU 3 EURO CHARGE FOR IMPORTS IS INCLUDED IN OUR SHIPPING PRICE. ALL ITEMS ARE DISPATCHED FROM THE UK, ALL OVERSEAS ORDERS SENT BY TRACKABLE AIR MAIL. IF YOU ARE LOCATED OUTSIDE THE UK PLEASE ASK US FOR A POSTAGE QUOTE FOR MULTI VOLUME SETS BEFORE ORDERING.
- Softcover
Seller: unifachbuch e.K., Köln, NRW, Germanyunifachbuch e.K.
Contact seller5-star sellerCondition: New
£ 2.16
£ 38.56 shippingShips from Germany to U.S.A.Quantity: 2 available
Taschenbuch. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book…explores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. 435 pp. Englisch.
- Softcover
Seller: unifachbuch e.K., Köln, NRW, Germanyunifachbuch e.K.
Contact seller5-star sellerCondition: New
£ 4.81
£ 38.56 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -This comprehensive text covers all aspects of direct and database marketing. Examining direct marketing within a wider context, the book exp…lores issues such as relationship marketing, customer loyalty and brand marketing. A focused direct marketing text, this book marries the academic principles with the practicalities of the commercial world. This book is suitable for final year UG or first year PG students studying Direct Marketing courses or marketing Communications courses. 489 pp. Englisch.
- Softcover
Seller: Sigrun Wuertele buchgenie_de, Altenburg, GermanySigrun Wuertele buchgenie_de
Contact seller5-star sellerCondition: Used - Fine
£ 35.30
£ 32.55 shippingShips from Germany to U.S.A.Quantity: 1 available
Condition: Sehr gut - gebraucht. Broschiert Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Broschiert Pearson Education Limited , 2000 , Principles of Direct and Database Marketing, Alan Tapp, 0273646818, BU397543.
- Softcover
Seller: Myboeken BV, Duiven, NetherlandsMyboeken BV
Contact seller5-star sellerCondition: New
£ 39.72
£ 35.99 shippingShips from Netherlands to U.S.A.Quantity: 10 available
Condition: New. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of di…rect marketing still remain so powerful?  Alan Tappâs successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.   The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.
- Softcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 94.83
Free ShippingShips within U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some n…on-digital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The 5th edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Softcover
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
Contact seller5-star sellerCondition: Used - Fair
£ 90.00
£ 4.99 shippingShips from United Kingdom to U.S.A.Quantity: 7 available
Paperback. Condition: Fair. Principles of Direct and Database Marketing This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in rea…lly nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied.
- Softcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 83.81
£ 41.98 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to .
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 105.27
£ 56.01 shippingShips from Germany to U.S.A.Quantity: 1 available
Taschenbuch. Condition: Neu. Neuware - The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact What role do information and databases have to play in this system And why do some no…n-digital means of direct marketing still remain so powerful Alan Tapp s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.The fifth editionincludes comprehensivecoverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. Ithas a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains anew chapter on Data Protection legislation and its impact on marketers.
- Softcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contact seller5-star sellerCondition: New
£ 144.15
£ 27.43 shippingShips from Australia to U.S.A.Quantity: 1 available
Paperback. Condition: new. Paperback. The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some n…on-digital means of direct marketing still remain so powerful? Alan Tapps successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The 5th edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
- Softcover
Seller: liu xing, Nanjing, JS, Chinaliu xing
Contact seller5-star sellerCondition: New
£ 63.16
£ 13.34 shippingShips from China to U.S.A.Quantity: 1 available
paperback. Condition: New. Paperback Pages Number: 344 Language: Simplified Chinese Publisher: Machinery Industry Press; 1st edition (October 17. 2011). Database marketing (4) a systematic introduction to the theory of direct marketing. methods and applications. and traditional direct marketing materials. database marketing (4)…The introduction of a database of this new marketing method. elaborated on how to use database marketing to achieve the purpose and effect of the direct marketing and Throughout the book. full o.
