ISBN: 9780750644792 - Excellence in Advertising: The Ipa Guide to Best Practice (chartered Institute of Marketing (paperback)) (29 results)

Paperback. Condition: Very Good. Excellence in Advertising: The Ipa Guide to Best Practice (Chartered Institute of Marketing (Paperback)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Condition: Good. 2nd Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Very Good. Dust Jacket Condition: 11243294. 1781531797. 6/15/2026 1:56:37 PM.

Condition: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750644792. …

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750644792. …

Soft cover. Condition: Good. 2nd Edition. The wraps are rubbed and marked.A bit stained.Tightly bound.[R.K]. Our orders are shipped using tracked courier delivery services.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New.

Condition: New. pp. 326 2nd Edition.

Condition: As New. Unread book in perfect condition.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New.

Condition: New. pp. 326.

Condition: New. In English.

Paperback. Condition: Brand New. 2nd sub edition. 304 pages. 9.00x6.25x0.75 inches. In Stock.

Condition: New. Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more. Num Pages: 328 pages, 1, black & white illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 234 x 158 x 18. Weight in Grams: 498. . 1999. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland. …

Condition: New. Presents a view on what constitutes best practice in a wide range of key areas that are the context for creation of effective advertising: building successful brands; strategy development; the analysis and interpretation of qualitative research; creative briefing; media strategy; managing relationships; evaluating advertising; loyalty; and more. Num Pages: 328 pages, 1, black & white illustrations. BIC Classification: KJSA. Category: (U) Tertiary Education (US: College). Dimension: 234 x 158 x 18. Weight in Grams: 498. . 1999. 2nd Edition. Paperback. . . . . …

Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Paperback. Condition: Brand New. 2nd sub edition. 304 pages. 9.00x6.25x0.75 inches. In Stock. This item is printed on demand.

Condition: New. pp. 326 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand.

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently .…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:Building successful brandsStrategy developmentThe analysis and interpretation of qualitative research Creative briefing Media strategyAND NEW IN THIS EDITION:Managing relationshipsEvaluating advertisingLoyaltyShareholder valueTotal communication strategyCombining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.…