Items related to Excellence in Advertising: The Ipa Guide to Best Practice...
Excellence in Advertising: The Ipa Guide to Best Practice (Chartered Institute of Marketing (Paperback)) - Softcover
Synopsis
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession. The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered. The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others. Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising: Building successful brands Strategy development The analysis and interpretation of qualitative research Creative briefing Media strategy AND NEW IN THIS EDITION: Managing relationships Evaluating advertising Loyalty Shareholder value Total communication strategy Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis. Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
"synopsis" may belong to another edition of this title.
About the Author
Leslie Butterfield
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1999
- ISBN 10 0750644796
- ISBN 13 9780750644792
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages328
Search results for Excellence in Advertising: The Ipa Guide to Best Practice...
Stock Image
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback))
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Seller Inventory # CHL2449535
Quantity: 2 available
Stock Image
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback))
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750644792
Quantity: 2 available
Stock Image
Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback))
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750644792
Quantity: 2 available
Stock Image
Excellence in Advertising: The Ipa Guide to Best Practice (Chartered Institute of Marketing (Paperback))
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001409290
Quantity: 1 available
Stock Image
Excellence in Advertising
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP59502984
Quantity: 3 available
Stock Image
Excellence in Advertising: The IPA guide to best practice (Chartered Institute of Marketing (Paperback))
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750644792. Seller Inventory # 9619064
Quantity: 1 available
Stock Image
Excellence in Advertising: The IPA Guide to Best Practice
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780750644792. Seller Inventory # 9835899
Quantity: 1 available
Stock Image
Excellence in Advertising
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 2nd Edition. Used book that is in clean, average condition without any missing pages. Seller Inventory # 10516544-20
Quantity: 1 available
Stock Image
Excellence in Advertising
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2nd Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP59502984
Quantity: 1 available
Stock Image
Excellence in Advertising, Second Edition (Chartered Institute of Marketing (Paperback))
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00029748607
Quantity: 1 available