Lucy Kueng (80 results)

Condition: good. Signs of wear and consistent use.

Paperback. Condition: New. News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.…

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781473929500.

Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9781473929500.

Condition: new.

Paperback. Condition: Brand New. 160 pages. 8.75x5.75x0.50 inches. In Stock.

Condition: New.

Condition: New.

Condition: New.

Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Condition: New.

Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: new. Paperback. 'Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School*'New quotation to come'*- How did The New York Times transform its organisation for the digital age?- How does Netflix drive performance through culture?- Why did Disney struggle to find a CEO to replace Bob Iger?- How did the BBC drive equal gender representation in its news programmes?The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media:* Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI.* Explains key concepts in strategic management with insight and clarity.* Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach.* Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa.* Provides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning.Lucy Kung has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management.Professor Lucy Kung is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Joenkoeping. Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: New. Third. 'Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School  How did The New York Times transform its organisation for the digital age?How does Netflix drive performance through culture?Why did Disney struggle to find a CEO to replace Bob Iger?How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI.Explains key concepts in strategic management with insight and clarity.Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach.Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa.Provides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning. Lucy Küng has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy Küng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping.…

Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Condition: New.

Condition: new.

Condition: New.

Condition: As New. Unread book in perfect condition.

Paperback. Condition: New. Third. 'Its scope and learning are brilliant and dazzling.' - Eli Noam, Columbia Business School  How did The New York Times transform its organisation for the digital age?How does Netflix drive performance through culture?Why did Disney struggle to find a CEO to replace Bob Iger?How did the BBC drive equal gender representation in its news programmes? The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media: Explores key shifts in the strategic environment including the digital platforms, streamed media, the creator economy, the metaverse and generative AI.Explains key concepts in strategic management with insight and clarity.Applies all theories to the sector, illuminating all dimensions of the strategic task, from understanding competition and building core competencies to driving innovation, shaping culture and finding the right leadership approach.Takes readers deep into innovation, disruption and strategic adaptation in action with an expanded set of new cases on a diverse range of global companies from Scandinavia to South Africa.Provides new 'Resources' and 'Questions' sections to guide readers' further study and support classroom learning. Lucy Küng has again written the essential guide to strategy and management in the media industry. This is the ideal text for students of media studies, media economics and media management. Professor Lucy Küng is an expert on strategy, innovation and leadership and focuses on successful responses to the challenges of digitalization. She is Senior Visiting Research Associate at the Reuters Institute, Oxford University, and Non-Executive Board Member of the NZZ Media Group and formerly of Swiss PSM broadcaster SRG and VIZRT, the media tech provider. She has held professorships at the University of Oslo, the Institute for Media and Entertainment New York (IESE) and the University of Jönköping.…

Condition: New. In.

Condition: As New. Unread book in perfect condition.

No jacket. Condition: Bon. Ancien livre de bibliothèque avec équipements. Sans jaquette. Couverture différente. Edition 2008. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. No dust jacket. Different cover. Edition 2008. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Condition: New. In.

Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.…

Kartoniert / Broschiert. Condition: New. Highly topical overview of the future of journalism.Inhaltsverzeichnis1. Why Are Some Digital News Organisations More Successful than Others?2. The Guardian - Global, Open, Digital 3. The New York Times - Digitising .

Paperback. Condition: Brand New. 1st edition. 224 pages. 9.25x6.25x0.75 inches. In Stock.

Condition: New.

Paperback. Condition: New. News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are news organisations making journalists redundant but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others? Drawing on extensive first-hand research this book explains how different international media organisations approach digital news and pinpoints the common organisational factors that help build their success.…