Decoding Advertisements Ideology Meaning by Williamson Judith (31 results)

Paperback. Condition: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come.…

Paperback. Condition: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come.…

paperback. Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .…

paperback. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers.…

Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.

Soft cover. Condition: Fine. In fine condition; light toning to outside edges of wraps; light scuffing to wraps; slight bump to tip of lower outside corner front cover; otherwise, like new. Reprinted 1987. 180 pages. 8 1/4 x 7 in.

paperback. Condition: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…

Soft cover. Condition: Near Fine. 180pp with b&w illustrations. large format.

Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780714526157.…

Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Condition: New.

Condition: As New. Unread book in perfect condition.

paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Condition: New. Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.) Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis.

Paperback. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Paperback. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.

Paperback. Condition: Brand New. reissue edition. 180 pages. 8.50x7.25x0.50 inches. In Stock.

Unknown Binding. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.…

Unknown Binding. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. …

Condition: New. 1994. Reissue. Paperback. Series: Open Forum S. Num Pages: 180 pages, 120ill. BIC Classification: GTC. Category: (G) General (US: Trade). Dimension: 215 x 180 x 10. Weight in Grams: 304. . . . . .

Paperback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. 1994. Reissue. Paperback. Series: Open Forum S. Num Pages: 180 pages, 120ill. BIC Classification: GTC. Category: (G) General (US: Trade). Dimension: 215 x 180 x 10. Weight in Grams: 304. . . . . . Books ship from the US and Ireland.

Taschenbuch. Condition: Neu. Neuware - This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.…

Soft cover. Condition: Very Good. No Jacket. 2 books: Decoding Advertisements. Ideology and Meaning in Advertising. Williamson, Judith. Marion Boyars Publishers. 2002. 180p. trade paperback, lightly bumped/scuffed/sunnedcovers, text clean/unmarked, solid binding, very good condition + Reading Ads Socially, Goldman, Robert, Routledge, Independence, Kentucky, U.S.A., 1993, 247p, trade pb, covers bumped/scuffed/creased, text underlining/highlighting/marginalia, solid binding, heavy water damage/staining-RESEARCH COPY, poor condition---4.00.…

reprint softback with stiff wrappers Nice copy small quarto 180pp., b/w plates, bibliog., Chapters are: A currency of signs; Signs address somebody; Signs for deciphering: hermeneutics; 'Cooking' nature; Back to nature; Magic; Narrative & history.

Taschenbuch. Condition: Neu. Decoding Advertisements | Ideology and Meaning in Advertising | Judith Williamson | Taschenbuch | Open Forum S | Kartoniert / Broschiert | Englisch | 1994 | Marion Boyars Publishers Ltd | EAN 9780714526157 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …