Decoding Advertisements : Ideology and Meaning in Advertising
Language: English
Published by Marion Boyars Publishers Ltd Feb 1978, 1978
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 22.80
Quantity: 1 available
Add to basketItem description from seller
Neuware - This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
Seller Inventory # 9780714526157
- Title
- Decoding Advertisements : Ideology and Meaning in Advertising
- Author
- Judith Williamson
- Publisher
- Marion Boyars Publishers Ltd Feb 1978
- Publication year
- 1978
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0714526150
- ISBN 13
- 9780714526157
- Item weight
- 304 grams
- Dimensions
- 215x181x11 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.89 | £ 38.43 |
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
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