Items related to Decoding Advertisements: Ideology and Meaning in Advertising...
Synopsis
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
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About the Author
Judith Willimason is currently Visiting Professor at City University, London.
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Search results for Decoding Advertisements: Ideology and Meaning in Advertising...
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Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
paperback
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # mon0000305796
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Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
paperback
Seller: HPB-Emerald, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_473576785
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Decoding Advertisements: Ideology and Meaning in Advertising
Published by
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Seller Inventory # 00102010002
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Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # F10J-00930
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
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paperback. Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # rev2781218414
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Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
paperback
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_418710147
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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)
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paperback. Condition: Very Good. Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780714526157
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Stock Image
Decoding Advertisements: Ideology and Meaning in Advertising
Published by
Marion Boyars Publishers Ltd, 1978
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. This book, now considered a classic, sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary. The author pulled no punches when she published this in 1978 and her arguments are even more compelling in the 21st-century. If society is to be changed, the environment protected and social justice extended, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. Because it provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda this book will continue to sell and be used on courses for years to come. Seller Inventory # CIN0714526150G
Stock Image
Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_479240303
Seller Image
Decoding Advertisements
Published by
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: eCampus, Lexington, KY, U.S.A.
Seller rating 4 out of 5 stars
Condition: Very Good. Seller Inventory # U:9780714526157:ONHAND