Isbn: 9788417656249 - Optimum Type: Custom Typography Design and Application (34 results)

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Hardcover. Condition: new. Hardcover. This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read. We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and life. He is also the editor of Design 360 magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . The book completes our series of previously published typography books. Together, this volume, Typography Now and Typography for Screen offer a comprehensive understanding of typography. . Cutting-edge typography and examples of how it is applied. . Wang Shaoqiang is a prolific and renowned editor with a solid background in design and architecture books and a large base of followers. 680 colour illustrations This book features examples of different types of custom-designed lettering--from digital typefaces to printed matter and handwriting--and their practical applications. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardback. Condition: New. When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.…

Condition: New.

Hardback. Condition: New. When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.…

Condition: New. . 2020. Hardcover. . . . .

Condition: New. In English.

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Hardcover. Condition: New.

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Hardcover. Condition: New. Special order direct from the distributor.

Condition: New. . 2020. Hardcover. . . . . Books ship from the US and Ireland.

Condition: New. pp. 240.

Hardcover. Condition: Brand New. 240 pages. 11.50x8.50x1.00 inches. In Stock.

Rústica. Condition: New. Dust Jacket Condition: Nuevo. 01. Cuando leemos, nuestro celebro descodifica una serie de símbolosabstractos y sintetiza los resultados en ideas complejas. Realmente,entonces, vemos antes de leer. Reconocemos el carácter de una palabraantes de verificar su significado. Los tipos creativos hechos a manotoman ventaja de este efecto para visualizar esta marca específica,entregar su imagen así como su mensaje y hacerlo resaltar entre lamultitud. Para crear un tipo optimo, un diseñador debe entender lafilosofía de la marca, comunicarse con el cliente, sentir con empatía, conseguir una solución perfecta y destrezas profesionales. Este libro reúne más de un centenar de excelentes creaciones reales dediseñadores y agencias en diversos contextos en impactantes imágenes a color. Los lectores aprenderán lecciones creativas, procesos detrabajo y conseguirán inspiración. Se trata de un punto de referenciae inspiración imprescindible para todos aquellos que buscan diseñosnovedosos y originales. LIBRO.…

Condition: Nuevo. COLECCIÓN: DISEÑO DISEÑO - DISEÑO GRAFICO | TIPOGRAFIAS Y ROTULACION.

Condition: New. Idioma/Language: Inglés. This book features examples of different types of custom-designed lettering--from digital typefaces to printed matter and handwriting--and their practical applications. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…

Condition: Nuevo. Optimum Type editado por Hoaki.

Condition: New. pp. 240.

Condition: Nuevo. Cuando leemos, nuestro celebro descodifica una serie de símbolos abstractos y sintetiza los resultados en ideas complejas. Realmente, entonces, vemos antes de leer. Reconocemos el carácter de una palabra antes de verificar su significado. Los tipos creativos hechos a mano toman ventaja de este efecto para visualizar esta marca específica, entregar su imagen así como su mensaje y hacerlo resaltar entre la multitud. Para crear un tipo optimo, un diseñador debe entender la filosofía de la marca, comunicarse con el cliente, sentir con empatía, conseguir una solución perfecta y destrezas profesionales. Este libro reúne más de un centenar de excelentes creaciones reales de diseñadores y agencias en diversos contextos en impactantes imágenes a color. Los lectores aprenderán lecciones creativas, procesos de trabajo y conseguirán inspiración. Se trata de un punto de referencia e inspiración imprescindible para todos aquellos que buscan diseños novedosos y originales.…

4°, gebundene Ausgabe. 1. Auflage.. 240 Seiten; Das Buch ist in einem sehr guten Zustand. 9788417656249 Sprache: Englisch Gewicht in Gramm: 1500.

Condition: NEW.

Hardcover. Condition: Brand New. 240 pages. 11.50x8.50x1.00 inches. In Stock.

Buch. Condition: Neu. Neuware - Cuando leemos, nuestro celebro descodifica una serie de símbolos abstractos y sintetiza los resultados en ideas complejas. Realmente, entonces, vemos antes de leer. Reconocemos el carácter de una palabra antes de verificar su significado. Los tipos creativos hechos a mano toman ventaja de este efecto para visualizar esta marca específica, entregar su imagen así como su mensaje y hacerlo resaltar entre la multitud. Para crear un tipo optimo, un diseñador debe entender la filosofía de la marca, comunicarse con el cliente, sentir con empatía, conseguir una solución perfecta y destrezas profesionales. Este libro reúne más de un centenar de excelentes creaciones reales de diseñadores y agencias en diversos contextos en impactantes imágenes a color. Los lectores aprenderán lecciones creativas, procesos de trabajo y conseguirán inspiración. Se trata de un punto de referencia e inspiración imprescindible para todos aquellos que buscan diseños novedosos y originales.…

Gebunden. Condition: New. &Uumlber den AutorrnrnWang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose .

Hardback. Condition: New. When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.…