Weru Ngacha (77 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: Brand New. 196 pages. 5.91x0.45x8.66 inches. In Stock.

Taschenbuch. Condition: Neu. Neuware -The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions.…

Condition: New.

Taschenbuch. Condition: Neu. Customer Relationship Management Practices (CRM) and Guest Retention | A Hotel Industry Perspective | Weru Ngacha | Taschenbuch | Englisch | 2020 | LAP LAMBERT Academic Publishing | EAN 9786202798488 | Verantwortliche Person für die EU: LAP Lambert Academic Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Condition: New.

Taschenbuch. Condition: Neu. Business Event Experiences, Destination Image and Post-Visit Behaviour | An International MICE Event Visitor's Perspective in Kenya | Ngacha Weru | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786203846751 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. Neuware -The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions. 196 pp. Englisch.…

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Taschenbuch. Condition: Neu. Expériences des événements d'affaires, image de la destination et comportement après la visite | Le point de vue des visiteurs d'un événement MICE international au Kenya | Ngacha Weru | Taschenbuch | Französisch | 2021 | Editions Notre Savoir | EAN 9786204218731 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Condition: New.

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Taschenbuch. Condition: Neu. Práticas de Gestão de Relacionamento com o Cliente (CRM) e Retenção de Clientes | Uma Perspectiva da Indústria Hoteleira | Weru Ngacha | Taschenbuch | Portugiesisch | 2020 | Edições Nosso Conhecimento | EAN 9786202745987 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. Praktiken des Kundenbeziehungsmanagements (CRM) und Gästebindung | Eine Perspektive der Hotelbranche | Weru Ngacha | Taschenbuch | 256 S. | Deutsch | 2020 | Verlag Unser Wissen | EAN 9786202745857 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. Experiências de Eventos, Imagem de Destino e Comportamento Pós-Visita | Um Evento Internacional MICE Perspectiva do Visitante no Quénia | Ngacha Weru | Taschenbuch | Portugiesisch | 2023 | Edições Nosso Conhecimento | EAN 9786204218755 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. Esperienze di eventi aziendali, immagine della destinazione e comportamento post-visita | La prospettiva di un visitatore internazionale di eventi MICE in Kenya | Ngacha Weru | Taschenbuch | Italienisch | 2021 | Edizioni Sapienza | EAN 9786204218748 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

Taschenbuch. Condition: Neu. Erfahrungen mit Geschäftsveranstaltungen, Image des Reiseziels und Verhalten nach dem Besuch | Die Perspektive eines internationalen MICE-Besuchers in Kenia | Ngacha Weru | Taschenbuch | 176 S. | Deutsch | 2021 | Verlag Unser Wissen | EAN 9786204218656 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.…

paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -El principal objetivo de este estudio era realizar una evaluación de la gestión de las relaciones con los clientes en la industria hotelera en el contexto de los países africanos y el efecto que ello tiene en la retención de los clientes. El turismo y la hostelería siguen cobrando impulso en esos países debido a su contribución al desarrollo económico. Las conclusiones indicaron que las prácticas de gestión de las relaciones con los clientes tienen un efecto significativo en la retención de los clientes en los hoteles. Sin embargo, los hoteles de la región necesitaban mejoras en relación con las plataformas de tecnología de la información que apoyaban la estrategia de gestión de las relaciones con los clientes, una mejor gestión del personal, incluida la potenciación y la capacitación del personal en materia de comunicación y aptitudes de servicio, la mejora de los procesos de servicio y la fijación de precios de los servicios de manera adecuada para que coincidan con las percepciones de valor del cliente. 252 pp. Spanisch.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions. 196 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions. 196 pp. Englisch. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world. 164 pp. Englisch.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.…