Customer Relationship Management Practices (CRM) and Guest Retention
Language: English
Published by LAP LAMBERT Academic Publishing Aug 2020, 2020
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 62.03
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions. 196 pp. Englisch.
Seller Inventory # 9786202798488
- Title
- Customer Relationship Management Practices (CRM) and Guest Retention
- Author
- Weru Ngacha
- Publisher
- LAP LAMBERT Academic Publishing Aug 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6202798483
- ISBN 13
- 9786202798488
- Item weight
- 310 grams
- Dimensions
- 220x150x13 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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