Customer Relationship Management Practices (CRM) and Guest Retention : A Hotel Industry Perspective

Language: English

Published by LAP LAMBERT Academic Publishing Aug 2020, 2020

6202798483 / 9786202798488

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Neuware - The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions.

Seller Inventory # 9786202798488

Title
Customer Relationship Management Practices (CRM) and Guest Retention : A Hotel Industry Perspective
Author
Weru Ngacha
Publisher
LAP LAMBERT Academic Publishing Aug 2020
Publication year
2020
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6202798483
ISBN 13
9786202798488
Item weight
310 grams
Dimensions
220x150x13 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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