Customer Relationship Management Practices (CRM) and Guest Retention
Language: English
Published by LAP LAMBERT Academic Publishing Aug 2020, 2020
- Softcover
- New
Seller: Books-by-Floh, Paderborn, GermanyBooks-by-Floh
AbeBooks seller since March 13, 2026
Condition: New
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Add to basketItem description from seller
Neuware -The main purpose of this study was to carry out an assessment on customer relationship management in Hotel Industry in context of African countries and the effect this have on customer retention. Tourism and hospitality continue to gain impetus in these countries owing to the contribution to the economic development. The findings indicated that CRM practices have a significant effect on customer retention in hotels. However, the hotels in the region needed improvements relating to IT platforms supporting CRM strategy, enhanced staff management including empowering and training of staff on communication and service skills, improving service processes and pricing services appropriately to match customer value perceptions. 196 pp. Englisch.
Seller Inventory # 9786202798488
- Title
- Customer Relationship Management Practices (CRM) and Guest Retention
- Author
- Weru Ngacha
- Publisher
- LAP LAMBERT Academic Publishing Aug 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6202798483
- ISBN 13
- 9786202798488
- Item weight
- 310 grams
- Dimensions
- 220x150x13 mm
"Synopsis" may belong to another edition of this title.
Books-by-Floh
Paderborn, Germany
AbeBooks seller since March 13, 2026
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
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Books-by-Floh
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Florian Gerlach | booksbyfloh.de | Von-Wied-Str. 8b | 33104 Paderborn | Telefon: +4915227781070 | E-Mail: info@booksbyfloh.de | Finanzamt Paderborn | Umsatzsteuer-ID: DE227453788
Books-by-Floh steht für ein breites, kuratiertes Buchsortiment aus einer Hand. Unser Fokus liegt auf Qualität, Vielfalt und zuverlässiger Abwicklung.
Wir führen Romane, Krimis, Thriller, Liebesromane, Lyrik, Anthologien, Mythologie, Fachbücher sowie Werke der Gegenwartsliteratur – für Leserinnen und Leser mit Anspruch.
Alle Artikel werden ausschließlich aus Deutschland versendet. Das garantiert kurze Lieferzeiten, transparente Prozesse und einen verlässlichen Service.
Unser Anspruch: unkomplizierter Einkauf, Bücher, die man gerne liest – heute und morgen.
Books-by-Floh – Bücher. Klar. Verlässlich.
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