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Outside the Box: Defining Audience Preferences of Online Television Program Viewing and Broadcast Television Program Viewing
Language: English
Published by Proquest, Umi Dissertation Publishing, 2011
ISBN 10: 1243496711 ISBN 13: 9781243496713
Seller: Leserstrahl (Preise inkl. MwSt.), Oldenbüttel, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Fine. leichte Lagerspuren / minor shelfwear---. nein.
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Outside the Box
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Condition: New. pp. 124.
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Outside the Box
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Condition: New.
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Outside the Box | Defining Audience Viewing Preferences in a Multi-Platform Environment
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Taschenbuch. Condition: Neu. Outside the Box | Defining Audience Viewing Preferences in a Multi-Platform Environment | Stephen McPaul | Taschenbuch | 124 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844322538 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.
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Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Outside the Box
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory. 124 pp. Englisch.
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Outside the Box
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Condition: New. Print on Demand pp. 124 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
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Outside the Box
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: McPaul StephenStephen McPaul was born and raised in Texas. He has a Bachelor s degree in Radio-TV and a Master s in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives i.
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Outside the Box
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Englisch.
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Outside the Box : Defining Audience Viewing Preferences in a Multi-Platform Environment
Language: English
Published by LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531 ISBN 13: 9783844322538
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.
