Synopsis
In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.
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About the Author
Stephen McPaul was born and raised in Texas. He has a Bachelor's degree in Radio-TV and a Master's in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives in the Dallas area.
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Outside the Box
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory. 124 pp. Englisch. Seller Inventory # 9783844322538
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: McPaul StephenStephen McPaul was born and raised in Texas. He has a Bachelor s degree in Radio-TV and a Master s in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives i. Seller Inventory # 5472686
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Englisch. Seller Inventory # 9783844322538
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Outside the Box : Defining Audience Viewing Preferences in a Multi-Platform Environment
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