Synopsis
In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.
"synopsis" may belong to another edition of this title.
About the Author
Stephen McPaul was born and raised in Texas. He has a Bachelor's degree in Radio-TV and a Master's in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives in the Dallas area.
"About this title" may belong to another edition of this title.
Search results for Outside the Box: Defining Audience Viewing Preferences...
Seller Image
Outside the Box
Published by
LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory. 124 pp. Englisch. Seller Inventory # 9783844322538
Stock Image
Outside the Box
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 124. Seller Inventory # 26128851494
Seller Image
Outside the Box
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: McPaul StephenStephen McPaul was born and raised in Texas. He has a Bachelor s degree in Radio-TV and a Master s in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives i. Seller Inventory # 5472686
Buy New
£ 43.15
£ 42.31 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: Over 20 available
Stock Image
Outside the Box
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 124 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam. Seller Inventory # 131703289
Buy New
£ 79.75
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Outside the Box
Published by
VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 18128851500
Seller Image
Outside the Box
Published by
LAP LAMBERT Academic Publishing Apr 2011, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Englisch. Seller Inventory # 9783844322538
Seller Image
Outside the Box : Defining Audience Viewing Preferences in a Multi-Platform Environment
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory. Seller Inventory # 9783844322538
Seller Image
Outside the Box | Defining Audience Viewing Preferences in a Multi-Platform Environment
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Outside the Box | Defining Audience Viewing Preferences in a Multi-Platform Environment | Stephen McPaul | Taschenbuch | 124 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844322538 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 107021620
Stock Image
Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3844322531
ISBN 13: 9783844322538
Used
Paperback
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA79638443225316
Buy Used
£ 116
£ 25 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available