Outside the Box
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2011, 2011
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 50.82
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 124 pp. Englisch.
Seller Inventory # 9783844322538
- Title
- Outside the Box
- Author
- Stephen McPaul
- Publisher
- LAP LAMBERT Academic Publishing Apr 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3844322531
- ISBN 13
- 9783844322538
- Item weight
- 203 grams
- Dimensions
- 220x150x8 mm
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About the Author
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buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 50.17 | £ 62.72 |
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