Language: English
Published by Oxford University Press, USA, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Oxford University Press, USA, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by Oxford University Press, Incorporated, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Used book that is in clean, average condition without any missing pages.
Language: English
Published by Oxford University Press, Incorporated, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Language: English
Published by Oxford University Press, Incorporated, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Language: English
Published by Oxford University Press, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Language: English
Published by Oxford University Press, 1996
ISBN 10: 0194371484 ISBN 13: 9780194371483
Seller: PAPER CAVALIER US, Brooklyn, NY, U.S.A.
Condition: good. A good reading copy. May contain markings or be a withdrawn library copy.
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Language: English
Published by Oxford University Press, United Kingdom, Oxford, 2004
ISBN 10: 0199266271 ISBN 13: 9780199266272
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Very Good. Introduction to Marketing provides a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. Combining academic credibility with an established reputation for his clear writing style, Palmer's book is ideal as a one-semester introductory title for students studying at both undergraduate and postgraduate level. The book begins by presenting the underlying theoretical bases of marketing that are often borrowed from the disciplines of economics, sociology and psychology. Practical application of these theories is provided through case studies and vignettes that are included in each chapter. These practical applications highlight some of the shortcomings of established frameworks for the study of marketing, and the reader is encouraged to formulate alternative frameworks. This book tries not to present prescriptive solutions to marketing problems, but encourages debate about causes and effects. Underlying much of the discussion in this book is the interplay between marketing as a science and as a creative art.Current developments in the Internet are reflected in the case studies and vignettes in each chapter, and the growing recognition of the social responsibilities of marketing is stressed throughout the book. The book has been divided into fourteen chapters arranged in four parts. In the real world, however, marketing cannot be neatly compartmentalised in this way. With a holistic vision, it will be seen that any change in one aspect of marketing is likely to have consequences on other aspects. Chapter summaries and case studies help to stress these linkages and provide integrative perspectives. ONLINE RESOURCE CENTRE For lecturers: answers to case study review questions, suggested answers to chapter review questions, additional discussion points, lecturer guidelines to accompany the PowerPoint slides, test bank. For students: additional suggested reading, case studies with case questions, addional chapter review questions, multiple choice questions, web exercises, web links. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Language: English
Published by McGraw-Hill Publishing Co.
ISBN 10: 0077074424 ISBN 13: 9780077074425
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Language: English
Published by McGraw-Hill Higher Education 01/12/2004, 2004
ISBN 10: 0077107942 ISBN 13: 9780077107949
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by McGraw-Hill Higher Education 01/12/2008, 2008
ISBN 10: 007711972X ISBN 13: 9780077119720
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by McGraw-Hill Publishing Co., 1994
ISBN 10: 0077077466 ISBN 13: 9780077077464
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Language: English
Published by McGraw-Hill Publishing Co., 1994
ISBN 10: 0077077466 ISBN 13: 9780077077464
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Language: English
Published by McGraw-Hill Publishing Co. 01/05/1992, 1992
ISBN 10: 0077074424 ISBN 13: 9780077074425
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by Oxford University Press, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Seller: MusicMagpie, Stockport, United Kingdom
Condition: Very Good. 1765990231. 12/17/2025 4:50:31 PM.
Language: English
Published by OUP Oxford 29/01/2009, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by McGraw-Hill Higher Education, 2005
ISBN 10: 0077109902 ISBN 13: 9780077109905
Seller: AwesomeBooks, Wallingford, United Kingdom
Paperback. Condition: Very Good. The Business Environment This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by McGraw-Hill Inc.,US 01/12/2000, 2000
ISBN 10: 0077097483 ISBN 13: 9780077097486
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by McGraw-Hill Education, 2015
ISBN 10: 1308486804 ISBN 13: 9781308486802
Seller: BoundlessBookstore, Wallingford, United Kingdom
Condition: Very Good. VG+ paperback with minimal wear. Contents are clean and bright throughout with minor marks to page ends.
Language: English
Published by McGraw-Hill Education, 2015
ISBN 10: 1308486804 ISBN 13: 9781308486802
Seller: BoundlessBookstore, Wallingford, United Kingdom
Condition: Very Good. VG+ paperback with minimal wear. Contents are clean and bright throughout with minor marks to page ends.
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Language: English
Published by McGraw-Hill Higher Education, 2006
ISBN 10: 0077109902 ISBN 13: 9780077109905
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover.
Language: English
Published by McGraw-Hill Higher Education, 2006
ISBN 10: 0077109902 ISBN 13: 9780077109905
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Language: English
Published by McGraw-Hill Higher Education 01/12/2004, 2004
ISBN 10: 0077107942 ISBN 13: 9780077107949
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Language: English
Published by McGraw-Hill Higher Education 01/12/2008, 2008
ISBN 10: 007711972X ISBN 13: 9780077119720
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Language: English
Published by McGraw-Hill Higher Education, 2007
ISBN 10: 0077116275 ISBN 13: 9780077116279
Seller: Reuseabook, Gloucester, GLOS, United Kingdom
Paperback. Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner.
Language: English
Published by McGraw-Hill Publishing Co. 01/05/1992, 1992
ISBN 10: 0077074424 ISBN 13: 9780077074425
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Language: English
Published by OUP Oxford 29/01/2009, 2009
ISBN 10: 0199557446 ISBN 13: 9780199557448
Seller: Bahamut Media, Reading, United Kingdom
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.