"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.
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Adrian Palmer is Professor of Marketing at Swansea University, UK, where he teaches Services Marketing and Customer Relationship Management. His recent research at the University of Swansea has been concerned with factors that lead to successful buyer-seller relationships, in particular the role of service quality and communication.He has published widely in services marketing and related topics, including the tourism sector.
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Book Description McGraw-Hill Education, 2007. Book Condition: Very Good. 5th. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP72981906
Book Description McGraw-Hill Education, 2007. Book Condition: Good. 5th. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP64389687
Book Description Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR004542704
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR004595482
Book Description McGraw-Hill Higher Education, 2007. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. fifth edition. Bookseller Inventory # BBI2178616
Book Description McGraw-Hill Higher Education, 2007. Book Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Bookseller Inventory # 3846980
Book Description Paperback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # FPS0077116275VG
Book Description McGraw-Hill Education. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-Q-032-01605
Book Description Book Condition: good. 1179 Gramm. Bookseller Inventory # M00077116275-G
Book Description Berkshire: McGraw Hill Education 4th edition, 2005. VG chunky PB. 575pp with b/w illus. Updated edition includes 15 case studies and much new content. Excellent condition with no inscriptions. Bookseller Inventory # 47103