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Published by McGraw Hill Higher Education, 2004
ISBN 10: 0077107942ISBN 13: 9780077107949
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by McGraw-Hill Education, 2000
ISBN 10: 0077097483ISBN 13: 9780077097486
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by Prentice Hall, 1995
ISBN 10: 0023905638ISBN 13: 9780023905636
Seller: HPB-Red, Dallas, TX, U.S.A.
Book
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Published by Mcgraw Hill College, 1998
ISBN 10: 0077094344ISBN 13: 9780077094348
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Published by McGraw-Hill Higher Education 01/12/2007, 2007
ISBN 10: 0077116275ISBN 13: 9780077116279
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Published by McGraw-Hill Higher Education 01/01/2011, 2011
ISBN 10: 0077129512ISBN 13: 9780077129514
Seller: AwesomeBooks, Wallingford, United Kingdom
Book
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Published by McGraw-Hill Education - Europe, United States, 1994
ISBN 10: 0077077466ISBN 13: 9780077077464
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Book
Paperback. Condition: Very Good. Principles of Services Marketing provides a comprehensive coverage of the issues involved in effective marketing within this highly varied and dynamic sector of the economy. The service sector is clearly differentiated from the primary and manufacturing sectors and its special characteristics addressed. These characteristics include: The central importance of personnel management in the provision of services. The need to maintain high quality and to reassure the purchaser of this quality. The immediacy of service provision and the involvement of the customer in the process. The importance of operations management in the services provision particularly in respect of demand management. The use of services to add value to tangible goods and vice versa. When appropriate traditional marketing concepts are employed in the analysis but the difficulties in the general application of these concepts is clearly acknowledged. Where necessary models and techniques specific to services marketing are developed. Principles of Services Marketing gives considerable attention to the specific needs of public sector services marketing and a final chapter assesses the problems and opportunities in the internationalisation of services. Mini cases are used to apply and illustrate the theory. Each chapter includes objectives and there are end of chapter questions. The text is ideal for all first time students of services marketing. Coverage of basic marketing concepts is included for those students who have not completed an initial course in general marketing but can be easily omitted by those who have. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Published by McGraw Hill / Europe, Middle East & Africa, 2014
ISBN 10: 0077152344ISBN 13: 9780077152345
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Book
Condition: Good. Most items will be dispatched the same or the next working day.
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Published by McGraw-Hill Education, 2015
ISBN 10: 1308486804ISBN 13: 9781308486802
Seller: BoundlessBookstore, Wallingford, United Kingdom
Book
Condition: Very Good. VG+ paperback with minimal wear. Contents are clean and bright throughout with minor marks to page ends.
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Publication Date: 1995
Seller: Antiquariat Bookfarm, Löbnitz, Germany
Book
Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Pr CXI 187 23905638 Sprache: Englisch Gewicht in Gramm: 550.
Publication Date: 1995
Seller: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condition: Bien. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Usado, puede (o no) contener signos de uso como firma, anotaciones o subrayados, consultenos para mayor informacion del estado.