Synopsis
An integrated text and cases approach to issues in the marketing of services. Case studies and examples illustrate concepts such as defining the service offer, measurement and management of service quality, employee input, relationships with customers, and creating strategies to make services accessible. Includes material on international services, decision making, and emerging challenges in service quality and relationship marketing. Includes b&w photos and a glossary. Annotation copyright Book News, Inc. Portland, Or.
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Synopsis
This text with cases provides a contemporary overview of key issues in the marketing of services. It explores many issues that are familiar to students with a foundation in principles of marketing, and re-assesses these in the context of services. Up-to-date case studies and examples developed throughout chapters help students to fully appreciate those issues that are specific to services marketing: methods of defining the service offer; conceptualization, measurement and management of service quality; managing the employee input to the service offer and developing relationships with customers; and strategies to make services accessible.
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Services Marketing: Principles and Practice
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0023905638I4N00
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Services Marketing: Principles and Practice
Published by
Prentice-Hall, Inc., Englewood Cliffs, N.J., 1995
ISBN 10: 0023905638
ISBN 13: 9780023905636
Used
Hardcover
First Edition
Seller: Ross & Haines Old Book Co., Hudson, WI, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Issued Without d/j. First Edition. xxiv + 389 pp., b/w illus., charts, graphs, bibs., glossary, index. Explores marketing principles and reassesses these principles in the context of services. Laminated hardcover book in fine cond., no underlining. Seller Inventory # 8377