Paddy Rangappa (9 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New.

Paperback. Condition: new. Paperback. From a marketing expert with nearly three decades of worldwide brand development experience working with some of todays most recognizable and successful brandsincluding Dove, McDonalds, and Vickscomes a comprehensive and accessible guide to brand-building in todays global marketplace.Spark demystifies the process of building a brand in todays increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsincluding Dove, McDonalds, and Vicksthis book provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to address a specific business challenge How to construct a full business plan around that challenge How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

hardcover. Condition: Good.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Hardcover. Condition: New. 1st Edition. Spark addresses the important issue of growing bands in an increasingly competitive, crowded market place. Written by an expert in marketing, here is a book that demystifies the esoteric subject of brand-building. Spark achieves this by providing a practical framework. It handholds the reader through the various stages of brand-buildinghow to generate an insight to address a specific business challenge; how to construct a full business plan around it; and how to leverage such a plan for revenue growth. Rich in case-studies of successful global brands like Dove, McDonald's and Vicks VapoRub, and replete with brainstorming tips and catchy acronyms for developing successful brand campaigns with ad agencies, Spark offers a lifeline to the professional committed to building and nurturing a powerful brand. (jacket).…

Paperback. Condition: new. Paperback. From a marketing expert with nearly three decades of worldwide brand development experience working with some of todays most recognizable and successful brandsincluding Dove, McDonalds, and Vickscomes a comprehensive and accessible guide to brand-building in todays global marketplace.Spark demystifies the process of building a brand in todays increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsincluding Dove, McDonalds, and Vicksthis book provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to address a specific business challenge How to construct a full business plan around that challenge How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand. Synopsis coming soon. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Paperback. Condition: New.

Condition: New. &Uumlber den AutorrnrnPaddy Rangappa has worked in marketing for more than twenty-six years. After over a decade in Procter & Gamble in India, Indonesia, and Singapore, he became vice president, brand development for McDonald s in Asia Pacific..