- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 15.80
Quantity: 1 available
Add to basketItem description from seller
Paperback. From a marketing expert with nearly three decades of worldwide brand development experience working with some of todays most recognizable and successful brandsincluding Dove, McDonalds, and Vickscomes a comprehensive and accessible guide to brand-building in todays global marketplace.Spark demystifies the process of building a brand in todays increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brandsincluding Dove, McDonalds, and Vicksthis book provides a practical framework to help readers navigate the various stages of brand-building, including: How to cultivate insight to address a specific business challenge How to construct a full business plan around that challenge How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9788193355220
- Title
- Spark (Paperback)
- Author
- Paddy Rangappa
- Publisher
- S&S India
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 8193355229
- ISBN 13
- 9788193355220
Spark demystifies the process of building a brand in today's increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands--including Dove, McDonald's, and Vicks--this book provides a practical framework to help readers navigate the various stages of brand-building, including:
-- How to cultivate insight to address a specific business challenge
-- How to construct a full business plan around that challenge
-- How to leverage a plan for revenue growth
Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
Shipping rates within U.S.A.
| Item | 6 to 14 business days | 6 to 16 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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APOLLO ONLINE CORP.
605 Geddes Street
Wilmington, DE U.S.A. 19805
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