Freundt Tjark (32 results)

hardcover. Condition: Good.

Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

hardcover. Condition: Very Good.

Condition: As New. Unread book in perfect condition.

Condition: New.

Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.

Condition: New.

Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.…

Condition: New. pp. 200.

Condition: New. In English.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 200.

Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock.

Gebunden. Condition: New. THOMAS BAUER joined McKinsey in 2001 and is based in Munich. As a Senior Expert in McKinsey s marketing strategy group he serves clients across industries and geographies on topics such as marketing spend effectiveness and brand management. Thomas co-leads .

Hardback. Condition: New. Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocationReduce marketing costs without sacrificing effectivenessStrengthen the role of marketing with quantified ROIBuild capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.…

Buch. Condition: Neu. Neuware 384 pp. Deutsch.

Buch. Condition: Neu. Neuware 384 pp. Deutsch.

Buch. Condition: Neu. Neuware.

Condition: New.

Condition: New. In English.

Buch. Condition: Neu. Mega-Macht Marke | Bleibende Werte in wechselvollen Zeiten | Tjark Freundt (u. a.) | Buch | 384 S. | Deutsch | 2020 | Redline Verlag | EAN 9783868817874 | Verantwortliche Person für die EU: Münchner Verlagsgruppe GmbH, Türkenstr. 89, 80799 München, info[at]m-vg[dot]de | Anbieter: preigu.…

Condition: New. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 553. . 2006. 2006th Edition. paperback. . . . .

Condition: Gut. Zustand: Gut | Seiten: 381 | Produktart: Bücher | Keine Beschreibung verfügbar.

Condition: wie neu - gebraucht. Taschenbuch 401 S. Sehr guter Zustand, ohne Namenseintrag Zustand: 1, wie neu - gebraucht, Taschenbuch Deutscher Universitätsverlag , 2006-09-26 401 S. , Emotionalisierung von Marken (Innovatives Markenmanagement), Freundt, Tjark.

Paperback. Condition: Brand New. 2006 edition. 401 pages. German language. 8.19x5.83x0.94 inches. In Stock.

Condition: New. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 24. Weight in Grams: 553. . 2006. 2006th Edition. paperback. . . . . Books ship from the US and Ireland.…

Hardcover. Condition: Brand New. 1st edition. 200 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Zeiten gesättigter Märkte und funktional-technisch nahezu gleichwertiger Angebote profilieren sich Marken in zunehmendem Maße anhand emotionaler Markenimages. Über die zentrale Fragestellung, ob und wie sie sich auf das Kauf- und Auswahlverhalten der Kunden auswirken, liegen jedoch kaum Erkenntnisse vor, sodass Marketingmanagern bisher keine gesicherte, verhaltenswissenschaftlich fundierte Basis für eine zielorientierte Ausrichtung und Koordination der Markenführung zur Verfügung stand.Tjark Christian Freundt untersucht, welcher Stellenwert emotionalen Markenimages im Vergleich zur rationalen Imagedimension tatsächlich zukommt. Hierzu stützt er sich auf nahezu 30.000 Markenbewertungen in über 13 Branchen für fast 80 Marken. Besonderen Wert legt er dabei auf Unterschiede zwischen verschiedenen Produktmärkten und unterschiedlichen Stufen im Kundenbindungszyklus - von der Vertrautheit bis zum Kauf und der Loyalität.Das Werk wurde vom Berufsverband Deutscher Markt- und Sozialforscher (BVM) sowie vom Verband der Marktforscher Österreichs (VMÖ) mit dem Preis der Deutschen Marktforschung 2006 (Kategorie: Nachwuchsforscher des Jahres) ausgezeichnet. 401 pp. Deutsch.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Wirtschaftswissenschaftliche StudieDr. Tjark Christian Freundt promovierte bei Prof. Dr. Manfred Kirchgeorg am Lehrstuhl Marketingmanagement der HHL - Leipzig Graduate School of Management. Er ist Engagement Manager im Hamburger Buero von McKinsey &amp .…