Beta Katerina (34 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: New.

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Condition: New.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

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Hardback. Condition: New.

Condition: New. Katerina Beta is Associate Dean at Global University College in Ajman, United Arab Emirates. She has over 11 years of leadership and academic experience in several countries and industries. Her research explores digital transformation an.

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Hardcover. Condition: Brand New. 130 pages. 9.18x6.12x9.45 inches. In Stock.

Hardback. Condition: New.

Buch. Condition: Neu. Neuware - This book offers a comprehensive exploration of how AI is transforming postgraduate business education in UK higher education institutions. It will appeal to scholars and students in education, business, and technology-particularly those interested in higher education studies, digital transformation, and ethical AI governance.…

Hardcover. Condition: new. Hardcover. This book offers a comprehensive exploration of how artificial intelligence (AI) is transforming postgraduate business education in UK higher education institutions. It examines AIs evolution, applications, and ethical dimensions, integrating theoretical analysis with empirical research grounded in a critical realist and mixed-methods framework.Through insights from students, academics, and institutional perspectives, the book highlights how AI enhances personalisation, engagement, and flexibility in learning while also raising important questions about privacy, bias, and accountability. Bridging research and practice, this work provides educators, policymakers, and researchers with a nuanced understanding of AIs pedagogical and ethical implications. It critically evaluates the opportunities and challenges of AI adoption and offers strategies for responsible and human-centred integration of intelligent technologies in higher education.The book will appeal to scholars and advanced students in education, business, and technologyparticularly those interested in higher education studies, digital transformation, and ethical AI governance. By combining conceptual insight with empirical evidence, it serves as both a theoretical foundation and a practical guide for rethinking teaching, learning, and institutional strategy in the age of AI. This book offers a comprehensive exploration of how AI is transforming postgraduate business education in UK higher education institutions. It will appeal to scholars and students in education, business, and technologyparticularly those interested in higher education studies, digital transformation, and ethical AI governance. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condition: new. Hardcover. This book offers a comprehensive exploration of how artificial intelligence (AI) is transforming postgraduate business education in UK higher education institutions. It examines AIs evolution, applications, and ethical dimensions, integrating theoretical analysis with empirical research grounded in a critical realist and mixed-methods framework.Through insights from students, academics, and institutional perspectives, the book highlights how AI enhances personalisation, engagement, and flexibility in learning while also raising important questions about privacy, bias, and accountability. Bridging research and practice, this work provides educators, policymakers, and researchers with a nuanced understanding of AIs pedagogical and ethical implications. It critically evaluates the opportunities and challenges of AI adoption and offers strategies for responsible and human-centred integration of intelligent technologies in higher education.The book will appeal to scholars and advanced students in education, business, and technologyparticularly those interested in higher education studies, digital transformation, and ethical AI governance. By combining conceptual insight with empirical evidence, it serves as both a theoretical foundation and a practical guide for rethinking teaching, learning, and institutional strategy in the age of AI. This book offers a comprehensive exploration of how AI is transforming postgraduate business education in UK higher education institutions. It will appeal to scholars and students in education, business, and technologyparticularly those interested in higher education studies, digital transformation, and ethical AI governance. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condition: new. Paperback. As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Hardcover. Condition: new. Hardcover. As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Paperback. Condition: new. Paperback. As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardcover. Condition: new. Hardcover. As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Paperback. Condition: new. Paperback. As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Hardcover. Condition: new. Hardcover. This book offers a comprehensive exploration of how artificial intelligence (AI) is transforming postgraduate business education in UK higher education institutions. It examines AIs evolution, applications, and ethical dimensions, integrating theoretical analysis with empirical research grounded in a critical realist and mixed-methods framework.Through insights from students, academics, and institutional perspectives, the book highlights how AI enhances personalisation, engagement, and flexibility in learning while also raising important questions about privacy, bias, and accountability. Bridging research and practice, this work provides educators, policymakers, and researchers with a nuanced understanding of AIs pedagogical and ethical implications. It critically evaluates the opportunities and challenges of AI adoption and offers strategies for responsible and human-centred integration of intelligent technologies in higher education.The book will appeal to scholars and advanced students in education, business, and technologyparticularly those interested in higher education studies, digital transformation, and ethical AI governance. By combining conceptual insight with empirical evidence, it serves as both a theoretical foundation and a practical guide for rethinking teaching, learning, and institutional strategy in the age of AI. This book offers a comprehensive exploration of how AI is transforming postgraduate business education in UK higher education institutions. It will appeal to scholars and students in education, business, and technologyparticularly those interested in higher education studies, digital transformation, and ethical AI governance. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As environmental awareness grows alongside rapid digital transformation, businesses are rethinking how they engage with consumers and present their value propositions. Companies are increasingly adopting green marketing approaches not only to promote eco-friendly products but also to demonstrate their commitment to sustainability through measurable and transparent practices. Digital platforms enable organizations to communicate their environmental initiatives more effectively, providing consumers with accessible and real-time information about product sourcing, production processes, and environmental impact. By leveraging digital technologies, businesses can personalize sustainability messaging, engage directly with audiences, and foster stronger emotional connections with environmentally conscious consumers. These strategies help build long-term trust, enhance brand credibility, and position organizations as responsible leaders in a sustainability-driven market. Driving Digital Consumer Value With Green Marketing Approaches explores how organizations can create meaningful consumer value by integrating digital technologies with sustainable marketing strategies. It highlights innovative practices, digital tools, and strategic frameworks that help organizations communicate sustainability initiatives effectively while strengthening brand engagement and competitive advantage. Covering topics such as artificial intelligence, the fast fashion industry, and sustainable development, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, marketing managers, digital strategists, sustainability officers, brand managers, and more.…