Driving Digital Consumer Value With Green Marketing Approaches
Language: English
Published by Igi Global Scientific Publishing, 2026
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
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Add to basketSeller Inventory # I-9798260005637
- Title
- Driving Digital Consumer Value With Green Marketing Approaches
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 13
- 9798260005637
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About the Author
Katerina Beta is a distinguished academic, researcher, and consultant with over 11 years of combined industry and higher education experience. Currently Associate Dean at Global University College (Ajman, UAE), she leads on academic quality, programme development, and strategic growth. She has also served as Lecturer, MBA Associate Course Director, and academic leader at Coventry University. Alongside her academic career, she delivers consultancy and training in leadership, strategy, entrepreneurship, project management, and digital transformation, with a particular focus on AI and data analytics.
Varinder Singh Rana currently serves as Department Chair of Hospitality and Hotel Management and also holds the position of Deputy Director – Research. He holds a PhD in Hospitality and brings over 24 years of combined academic and industry experience. His expertise includes academic governance, curriculum design, outcome-based education, AACSB accreditation, and quality assurance. Dr. Rana’s scholarly interests focus on hospitality innovation, sustainable and gastronomic tourism, and technology-enabled education. He has authored over 55 research publications, 15 academic books, and holds 9 patents along with 6 registered copyrights, reflecting strong institutional, industry, and societal impact through research, innovation, and international academic engagement.
Beenish Shameem currently serves as an Assistant Professor of Marketing at City University Ajman, UAE, and brings over 12 years of higher education teaching experience across leading institutions in the UAE. She holds a PhD in Business Management (MOE–UAE equivalency approved) and specializes in marketing strategy, integrated marketing communications, consumer behaviour, services marketing, and international marketing. Her academic expertise spans curriculum development, outcome-based education, quality assurance, and accreditation processes, including active contributions to AACSB Assurance of Learning (Standard 5) and Ministry of Education quality reviews. Dr. Shameem’s research interests focus on green marketing, AI-driven marketing, digital transformation, sustainability, and consumer behaviour, with multiple Scopus-indexed publications. She has received the Best Faculty Award (2023–2024) at City University Ajman and has played a key role in facilitating institutional MoUs with international professional bodies and national innovation networks, contributing to impactful academia–industry collaboration.
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