Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Condition: Very Good. 4th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Condition: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Language: English
Published by A Butterworth-Heinemann Title 11/07/2007, 2007
ISBN 10: 0750684585 ISBN 13: 9780750684583
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by A Butterworth-Heinemann Title 20/07/2001, 2001
ISBN 10: 0750653140 ISBN 13: 9780750653145
Seller: AwesomeBooks, Wallingford, United Kingdom
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Language: English
Published by A Butterworth-Heinemann Title 11/07/2007, 2007
ISBN 10: 0750684585 ISBN 13: 9780750684583
Seller: Bahamut Media, Reading, United Kingdom
Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Language: English
Published by Butterworth-Heinemann, 2008
ISBN 10: 0750689617 ISBN 13: 9780750689618
Seller: D2D Books, Berkshire, United Kingdom
Soft cover. Condition: As New. A Butterworth-Heinemann Title, 2008. Paperback small corner crease to rear cover but this is A BRAND NEW BOOK UNUSED. Full refund if not satisfied. 24 hour despatch.
Language: English
Published by Financial Times Prentice Hall, 2003
ISBN 10: 0273651927 ISBN 13: 9780273651925
Seller: unifachbuch e.K., Köln, NRW, Germany
Taschenbuch. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner for the CIM, bringing a plethora of CIM cases, this cutting edge text will bring students bang up-to-date with recent developments in the fields of sustainability, new technology and the learning organisation. 264 pp. Englisch.
Softcover. Condition: Neu. Unbenutzte Restauflage Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. -Taking a modern European perspective, "Marketing Strategies" examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. "Marketing Strategies" is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course. 416 pp. Englisch.
paperback. Condition: As New.
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Language: English
Published by Pearson Education Limited, GB, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. Marketing Strategies is suitable for upper level courses in BA marketing modules such as marketing strategy, marketing management, as well as students studying for an MBA and a Business Studies course.
Condition: As New. Unread book in perfect condition.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New.
Condition: New.
Condition: New.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Pearson Education Limited, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days.
Language: English
Published by Butterworth Heinemann, 2006
Seller: Books in my Basket, New Delhi, India
N.A. Condition: New. ISBN:9780750680127.
Language: English
Published by Pearson Education Limited, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852. . 2007. 2nd Edition. Paperback. . . . .
Condition: New. pp. xxv + + 502 4th Edition.
Language: English
Published by Butterworth-Heinemann, 2009
ISBN 10: 0750686936 ISBN 13: 9780750686938
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 4th edition. 512 pages. 10.39x7.72x1.18 inches. In Stock.
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition.
Condition: NEW.
Condition: New. Inhaltsverzeichnis1 From structure to chaos? Understanding marketing strategy Introduction Technological advances The marketing concept Marketing as a business process The role of market orientation Strategic planning to deliver th.
Language: English
Published by Pearson Education Limited, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Condition: New. Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain. Num Pages: 440 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 245 x 190 x 22. Weight in Grams: 852. . 2007. 2nd Edition. Paperback. . . . . Books ship from the US and Ireland.
Condition: New. Victor T.C. Middleton, Independent Management Consultant Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UKAlan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Rese.
Language: English
Published by Pearson Higher Education Mai 2007, 2007
ISBN 10: 0273706748 ISBN 13: 9780273706748
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware - Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.