Diploma Case Study Book: Analysis and Decision (CIM Coursebook) - Softcover

Ranchhod, Ashok

Softcover

ISBN 10: 0750653140 ISBN 13: 9780750653145

Publisher: Butterworth-Heinemann Ltd, 2001

Synopsis

This text is a coursebook specifically tailored for students undertaking the Analysis and Decision module of the CIM Diploma. Written by the CIM Senior Examiner for the Diploma Analysis and Decision (Case Study) module, the book is completely revised and updated to fit in with the syllabus. It is also officially endorsed by the CIM and approved by the CIM Chief Examiner. This new edition contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

About this title

Review

"The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme."Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) "We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels."Alan Epps, CIM Centre Co-ordinator, Dubai University College "The book is well documented and it provides the insight to handle the case in a more practical way with the help of marketing theory. Unlike other course material, this book provides a comparison of both a good and bad approach to any given question, and it gives you the mobility of having the book on-line."James Lau, CIM Postgraduate Diploma Student, Singapore

From the Publisher

Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains:7 a firmly international perspective7 new material to cover e-marketing issues7 new and up to date examples and case studies to illustrate the theory7 additional text references and website references7 preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answersComprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.

Edition details

• Publisher: Butterworth-Heinemann Ltd
• Publication date: 2001
• Language: English
• ISBN 10: 0750653140
• ISBN 13: 9780750653145
• Binding: Paperback
• Number of pages: 304