Ari Paparo (16 results)
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: New
£ 17.64
£ 1.97 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: Lakeside Books, Benton Harbor, MI, U.S.A.Lakeside Books
Contact seller5-star sellerCondition: New
£ 16.61
£ 2.97 shippingShips within U.S.A.Quantity: Over 20 available
Condition: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books.
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
Contact seller4-star sellerCondition: New
£ 20.71
Free ShippingShips within U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 19.75
£ 1.97 shippingShips within U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
Language: English
Published by Amplify Publishing 2025
- Hardcover
Seller: CreativeCenters, Peoria, IL, U.S.A.CreativeCenters
Contact seller5-star sellerhardcover. Condition: New.
- Hardcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
Contact seller5-star sellerCondition: New
£ 23.11
Free ShippingShips within U.S.A.Quantity: 11 available
Hardback. Condition: New.
- Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
Contact seller5-star sellerCondition: New
£ 23.31
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: new. Hardcover. A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the on…line advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
£ 29.88
Free ShippingShips from United Kingdom to U.S.A.Quantity: 11 available
Hardback. Condition: New.
- Hardcover
Seller: Russell Books, Victoria, BC, CanadaRussell Books
Contact seller5-star sellerCondition: New
£ 18.41
£ 14.89 shippingShips from Canada to U.S.A.Quantity: Over 20 available
hardcover. Condition: New. Special order direct from the distributor.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 25.74
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: New
£ 26.59
£ 15.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Condition: New.
- Hardcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 26.58
£ 37.24 shippingShips within U.S.A.Quantity: 11 available
Hardback. Condition: New.
- Hardcover
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
Contact seller5-star sellerCondition: New
£ 29.49
£ 37.00 shippingShips from United Kingdom to U.S.A.Quantity: 1 available
Hardcover. Condition: new. Hardcover. A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the on…line advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
- Hardcover
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contact seller5-star sellerCondition: New
£ 51.41
£ 27.56 shippingShips from Australia to U.S.A.Quantity: 1 available
Hardcover. Condition: new. Hardcover. A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the on…line advertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading "ad exchange" that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ("yield") than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of "Don't be evil" was systematically using a suite of secret projects with names like "Bernanke," "Poirot," and "Bell" to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 31.95
£ 54.68 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware - A deeply researched insider's account of Google's epic two-decade campaign to dominate online advertising by any means necessary.Everyone knows Google as the world's most iconic search engine. But over the past twenty years, it has also bought, built, and bullied its way to control of the online a…dvertising market. It has cornered the market so completely that they are often the buyer, seller, and intermediary in a single transaction.In this gripping work of narrative journalism, former advertising executive Ari Paparo tells the story of how Google--starting in the mid-2000s with its initial near-monopoly on text ads (the ones you see alongside its search results)--began to look for ways to obtain a similar stranglehold on the display advertising market (the boxes and rectangles on most every website).It found its edge, as it always has, in new technology--the acquisition of a leading 'ad exchange' that allowed display ads to be bought and sold in milliseconds, with users operating more like Wall Street traders in pursuit of marginal but cumulatively huge profits ('yield') than Mad Men-style creatives.By the mid-2010s, the company with the founding motto of 'Don't be evil' was systematically using a suite of secret projects with names like 'Bernanke,' 'Poirot,' and 'Bell' to squeeze, gaslight, and manipulate its partners and the market to its will.As Google's ultimate power play became obvious, a shifting alliance of companies, including tech and communications giants like Microsoft, AT&T, and Verizon, and traditional publishers like Rupert Murdoch's News Corp, The Daily Mail, and Gannett, moved to stop them but ultimately fell short--leaving the question of whether one company could control the future of media and journalism hanging in the balance. Now, the Department of Justice and the courts are the last line of defense, with calls to break up the company and unravel the advertising empire.Drawing from dozens of first-hand accounts, thousands of pages of court documents, and the author's experience as an employee of many of the companies involved, Yield is a gripping story of technological innovation, hard-nosed politics, and how the business of modern advertising really works.
- Hardcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 26.57
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: 11 available
Hardback. Condition: New.
