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Consumer Value Framework Analysis by Holbrook Morris (23 results)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0415191939.
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Softcover. Condition: Fair. Spuren von Feuchtigkeit / Nässe; Aus Bibliothek aussortiert; Leichte Rillen / Abschürfungen / Risse / Knicke; Farbtonänderung. As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
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Hardcover. Condition: Fine. 8vo. 224 pp. Routledge Interpretive Market Research Series. We specialize in fine books in collectible condition. Orders are professionally packaged and shipped promptly. W12.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) (Volume 0)
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title!
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Consumer Value: A Framework for Analysis and Research
Language: English
Published by Taylor & Francis Ltd, 1998
ISBN 10: 0415191939 ISBN 13: 9780415191937
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Consumer Value : A Framework for Analysis and Research
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Consumer Value : A Framework for Analysis and Research
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) (Volume 0)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 80.75
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)
Language: English
Published by Routledge 1998-03-12, 1998
ISBN 10: 0415191939 ISBN 13: 9780415191937
£ 78.39
£ 15.49 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New.
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Paperback. Condition: Brand New. 1st edition. 203 pages. 9.50x6.00x0.75 inches. In Stock.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
Language: English
Published by Routledge 1998-12-03, 1998
ISBN 10: 0415191920 ISBN 13: 9780415191920
Hardcover. Condition: New.
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Consumer Value : A Framework for Analysis and Research
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 186.25
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Consumer Value : A Framework for Analysis and Research
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 204.82
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 235.13
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Hardcover. Condition: Brand New. 1st edition. 203 pages. 9.50x6.25x0.50 inches. In Stock.
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Consumer Value: A Framework for Analysis and Research
Language: English
Published by Taylor & Francis Ltd, 1998
ISBN 10: 0415191939 ISBN 13: 9780415191937
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'Consumer Value' is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. 'Consumer Value' contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject. Contributors: Stephen Brown, Kent Grayson, Morris B. Holbrook, France Leclerc, Richard L. Oliver, Marsha L. Richins, N. Bernd H. Schmitt, Craig Smith, Michael R. Solomon and Janet Wagner.
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - As shoppers, what factors influence our decision to purchase an object or service Why do we chose one product over another How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
