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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research) - Softcover

Holbrook, Morris

 
9780415191937: Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

Synopsis

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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About the Author

Morris Holbrook

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