Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research) - Softcover

Holbrook, Morris

 
9780415191937: Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

Synopsis

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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About the Author

Morris Holbrook

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Other Popular Editions of the Same Title

9780415191920: Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Featured Edition

ISBN 10:  0415191920 ISBN 13:  9780415191920
Publisher: Routledge, 1998
Hardcover