Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series)

Holbrook, Morris

ISBN 10: 0415191939 / ISBN 13: 9780415191937

Published by Routledge, 1998

About this Item

Seller Inventory # I-9780415191937

Bibliographic Details

Title: Consumer Value: A Framework for Analysis and...

Publisher: Routledge

Publication Date: 1998

Binding: Soft cover

Condition: New

About this title

Synopsis:

Consumer Value Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Product Description:

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.