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Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research Series) - Hardcover
Synopsis
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour.
This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality.
Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
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Product Description
Consumer Value Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
Synopsis
This text attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through a framework based around the following seven concepts: efficiency, excellence, status, play, aesthetics, ethics and spirituality.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date1998
- ISBN 10 0415191920
- ISBN 13 9780415191920
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages224
- EditorHolbrook Morris
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