ISBN: 9781349514113 - Pro Logo: Brands as a Factor of Progress (24 results)

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Paperback. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback or Softback. Condition: New. Pro LOGO: Brands as a Factor of Progress. Book.

Paperback. Condition: New. 1st ed. 2004. The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.…

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Condition: New. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. . . 2004. Paperback. . . . .

Condition: New. In English.

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Paperback / softback. Condition: New. New copy - Usually dispatched within 3 working days.

Condition: New. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. . . 2004. Paperback. . . . . Books ship from the US and Ireland.

Paperback. Condition: Brand New. 322 pages. 9.02x5.98x0.75 inches. In Stock.

Condition: NEW.

Condition: New. MICHEL CHEVALIER is a Partner at Executive Interim Management. He has previously worked for the Boston Consulting Group, has been CEO of Paco Rabanne, Executive Vice-President of BlueBell Asia in Tokyo and Hong Kong and CEO of Revillon. He has taught at lea.

Taschenbuch. Condition: Neu. Pro LOGO | Brands as a Factor of Progress | M. Chevalier (u. a.) | Taschenbuch | xiv | Englisch | 2004 | Palgrave MacMillan UK | EAN 9781349514113 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

Paperback. Condition: New. 1st ed. 2004. The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.…

Condition: new. Questo è un articolo print on demand.

PF. Condition: New. This item is printed on demand. Brand new book, sourced directly from publisher. Dispatch time is 6-7 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Paperback. Condition: Brand New. 322 pages. 9.02x5.98x0.75 inches. In Stock. This item is printed on demand.

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress. 322 pp. Englisch.…

Condition: New. Print on Demand pp. 336.

Condition: New. PRINT ON DEMAND pp. 336.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.…