Isbn: 9781349514113 - Pro Logo: Brands as a Factor of Progress (17 results)

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  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

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  • Language: English

    Published by Palgrave MacMillan 1/1/2004, 2004

    134951411X / 9781349514113

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    Paperback or Softback. Condition: New. Pro LOGO: Brands as a Factor of Progress. Book.

  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

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  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

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    Condition: New. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. . . 2004. Paperback. . . . .

  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New. In English.

  • Language: English

    Published by Palgrave Macmillan 2004-01, 2004

    134951411X / 9781349514113

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  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

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  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

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    Condition: New. Num Pages: 322 pages, biography. BIC Classification: KFF; KJM; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152. . . 2004. Paperback. . . . . Books ship from the US and Ireland.

  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

    • Softcover

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  • Language: English

    Published by Palgrave Macmillan, 2014

    134951411X / 9781349514113

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    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Paperback. Condition: Brand New. 322 pages. 9.02x5.98x0.75 inches. In Stock.

  • Language: English

    Published by Springer Palgrave Macmillan, Palgrave Macmillan, 2004

    134951411X / 9781349514113

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    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.…

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    Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

    • Softcover

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Pro Logo | Brands as a Factor of Progress | M. Chevalier (u. a.) | Taschenbuch | xiv | Englisch | 2004 | Palgrave Macmillan | EAN 9781349514113 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

  • Language: English

    Published by Palgrave Macmillan, 2004

    134951411X / 9781349514113

    • Softcover
    • Print on Demand

    Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand

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    Condition: new. Questo è un articolo print on demand.

  • Language: English

    Published by PALGRAVE Jan 2004, 2004

    134951411X / 9781349514113

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    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress. 322 pp. Englisch.…

  • Language: English

    Published by MacMillan, 2004

    134951411X / 9781349514113

    • Softcover
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    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New. Print on Demand pp. 336.

  • Language: English

    Published by MacMillan, 2004

    134951411X / 9781349514113

    • Softcover
    • Print on Demand

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New. PRINT ON DEMAND pp. 336.

  • Language: English

    Published by Palgrave Macmillan UK, 2004

    134951411X / 9781349514113

    • Softcover
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    Seller: moluna, Greven, Germanymoluna

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. MICHEL CHEVALIER is a Partner at Executive Interim Management. He has previously worked for the Boston Consulting Group, has been CEO of Paco Rabanne, Executive Vice-President of BlueBell Asia in Tokyo and Hong Kong and CEO of Revillon. He has taught at lea.…