- Softcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 48.34
Quantity: 1 available
Add to basketItem description from seller
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.
Seller Inventory # LU-9781349514113
- Title
- Pro Logo
- Author
- M. Chevalier, G. Mazzalovo
- Publisher
- Palgrave Macmillan, GB
- Publication year
- 2004
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 134951411X
- ISBN 13
- 9781349514113
- Edition
- 1st ed. 2004.
- Item weight
- 495 grams
- Dimensions
- 15.24 x 1.91 x 22.86 cm
"Synopsis" may belong to another edition of this title.
About the Author
GÉRALD MAZZALOVO is consulting and teaching brand management. He is currently President of the CLERGERIE group. He has been CEO at Ferragamo (USA), has worked for Arthur Andersen in Milan and been President at Loewe and Bally. He teaches at ESSEC, France on their MBA in Luxury Brand Management.
"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 65.00 | £ 100.00 |
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