Pro LOGO

5 ratings by Goodreads

Language: English

Published by PALGRAVE Jan 2004, 2004

134951411X / 9781349514113

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

Condition: New

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Item description from seller

This item is printed on demand - it takes 3-4 days longer - Neuware -The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress. 322 pp. Englisch.

Title
Pro LOGO
Author
M. Chevalier
Publisher
PALGRAVE Jan 2004
Publication year
2004
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
134951411X
ISBN 13
9781349514113
Item weight
494 grams
Dimensions
229x152x19 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

Item5 to 15 business days5 to 15 business days
First item£ 19.19£ 19.19
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Seller's business information

BuchWeltWeit Ludwig Meier e.K.

Germany

BuchWeltWeit Inh. Ludwig Meier e.K.
Inhaber: Ludwig Meier
De-Gasperi-Str. 8
51469 Bergisch Gladbach
Deutschland

Tel.: +49(0)22028659300
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E-Mail: info@buchweltweit.de

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