Virag Molnar (34 results)

Paperback. Condition: New. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virág Molnár examines instead populism as a cultural process-one that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnár shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orbán has provided an ideological blueprint for far-right populist politicians-and a cautionary tale for liberal democracies. Using Hungary's commodification of nationalism as a case study, Molnár explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a children's book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a "Greater Hungary" that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnár's account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation.…

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Paperback. Condition: New. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virág Molnár examines instead populism as a cultural process-one that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnár shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orbán has provided an ideological blueprint for far-right populist politicians-and a cautionary tale for liberal democracies. Using Hungary's commodification of nationalism as a case study, Molnár explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a children's book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a "Greater Hungary" that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnár's account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation.…

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Taschenbuch. Condition: Neu. Neuware - The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virág Molnár examines instead populism as a cultural processone that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnár shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orbán has provided an ideological blueprint for far-right populist politiciansand a cautionary tale for liberal democracies. Using Hungary's commodification of nationalism as a case study, Molnár explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a children's book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a "Greater Hungary" that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnár's account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation. …

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Paperback. Condition: new. Paperback. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virag Molnar examines instead populism as a cultural processone that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnar shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orban has provided an ideological blueprint for far-right populist politiciansand a cautionary tale for liberal democracies. Using Hungarys commodification of nationalism as a case study, Molnar explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a childrens book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a Greater Hungary that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnars account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. …

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Paperback. Condition: New. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virág Molnár examines instead populism as a cultural process-one that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnár shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orbán has provided an ideological blueprint for far-right populist politicians-and a cautionary tale for liberal democracies. Using Hungary's commodification of nationalism as a case study, Molnár explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a children's book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a "Greater Hungary" that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnár's account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation.…

Paperback. Condition: new. Paperback. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virag Molnar examines instead populism as a cultural processone that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnar shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orban has provided an ideological blueprint for far-right populist politiciansand a cautionary tale for liberal democracies. Using Hungarys commodification of nationalism as a case study, Molnar explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a childrens book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a Greater Hungary that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnars account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. …

Paperback. Condition: New. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virág Molnár examines instead populism as a cultural process-one that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnár shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orbán has provided an ideological blueprint for far-right populist politicians-and a cautionary tale for liberal democracies. Using Hungary's commodification of nationalism as a case study, Molnár explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a children's book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a "Greater Hungary" that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnár's account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation.…

Taschenbuch. Condition: Neu. Marketing Radicalism | The Cultural Production of Far-Right Populism in Contemporary Hungary | Virag Molnar | Taschenbuch | Princeton Studies in Cultural Sociology | Einband - flex.(Paperback) | Englisch | 2026 | Princeton University Press | EAN 9780691290386 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

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Paperback. Condition: new. Paperback. The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, media, and political propaganda. In Marketing Radicalism, Virag Molnar examines instead populism as a cultural processone that reshapes cultural identities and meanings of cultural citizenship. Looking at such domains as fashion, publishing, and tourism, Molnar shows how identity politics, culture wars, culture industries, consumer markets, and popular culture contribute to the rise of far-right populism. The marketing of nationalism creates powerful narratives that reimagine the nation as a populist fantasyland, and these narratives are used by far-right governments in their efforts to topple liberal norms.Hungary under Viktor Orban has provided an ideological blueprint for far-right populist politiciansand a cautionary tale for liberal democracies. Using Hungarys commodification of nationalism as a case study, Molnar explores the ways that cultural producers relied on consumer markets to promote traditionalism through folk-revivalist fashion; weaponized the public shredding of a childrens book to disenfranchise LGBTQ+ communities; used tourism to neighboring Transylvania to envision a Greater Hungary that spilled over national borders; and packaged a mythic Orientalism in the form of horseback archery. Molnars account offers important lessons on the mainstreaming of right-wing popular culture, the importance of markets in circulating and amplifying far-right identity narratives, and the political mobilization of cultural traditions for geopolitical reorientation. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. …

Paperback. Condition: Brand New. 240 pages. 6.14x0.56x9.21 inches. In Stock. This item is printed on demand.