Verlegh Peeter (30 results)
Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler, 2015
- Hardcover
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Language: English
Published by Springer Gabler 9/15/2015, 2015
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Hardback or Cased Book. Condition: New. Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Book.
Language: English
Published by Springer Gabler, 2015
- Hardcover
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Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler, 2015
- Hardcover
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Language: English
Published by Springer Gabler, 2016
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Language: English
Published by Springer Gabler, 2015
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Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler, 2015
- Hardcover
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Language: English
Published by Springer Gabler, 2015
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Condition: New. pp. 409.
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Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler, 2015
- Hardcover
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Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (Edited by)/ Voorveld, Hilde (Edited by)/ Eisend, Martin (Edited by)
Language: English
Published by Springer Gabler, 2015
- Hardcover
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Hardcover. Condition: Brand New. 420 pages. 8.75x6.50x1.00 inches. In Stock.
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Language: English
Published by Springer Vieweg, 2015
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, cla…ssic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
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Language: English
Published by Springer Fachmedien Wiesbaden, 2016
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digit…al, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Language: English
Published by Springer Gabler, 2016
- Softcover
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 420 | Sprache: Englisch | Produktart: Bücher | This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing… between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Language: English
Published by Springer Gabler, 2016
- Softcover
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Condition: New. pp. 418.
Language: English
Published by Springer Gabler, 2016
- Softcover
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: English
Published by Springer Gabler, 2015
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Language: English
Published by Springer Fachmedien Wiesbaden Sep 2015, 2015
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing betw…een digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. 420 pp. Englisch.
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Language: English
Published by Springer Fachmedien Wiesbaden Aug 2016, 2016
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishi…ng between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. 420 pp. Englisch.
Language: English
Published by Springer Gabler, 2015
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Condition: New. Print on Demand pp. 409.
Language: English
Published by Springer Gabler, 2016
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Published by Springer Gabler, 2015
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Published by Springer Gabler, 2015
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Condition: New. PRINT ON DEMAND pp. 409.
Language: English
Published by Springer Gabler, 2016
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Published by Springer Fachmedien Wiesbaden, 2015
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New articles in economic sciencesPeeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Am…sterdam. Martin Eisend is Professor .
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Language: English
Published by Springer Fachmedien Wiesbaden, 2016
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New articles in economic sciencesPeeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Am…sterdam. Martin Eisend is Professor .
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Language: English
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Aug 2016, 2016
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing b…etween digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 420 pp. Englisch.
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Language: English
Published by Springer Fachmedien Wiesbaden Sep 2015, 2015
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between…digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 420 pp. Englisch.
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Published by Springer Fachmedien Wiesbaden, 2016
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Taschenbuch. Condition: Neu. Advances in Advertising Research (Vol. VI) | The Digital, the Classic, the Subtle, and the Alternative | Peeter Verlegh (u. a.) | Taschenbuch | xii | Englisch | 2016 | Springer Fachmedien Wiesbaden | EAN 9783658140823 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business… Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu Print on Demand.
Language: English
Published by Springer Gabler, 2016
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