Advances in Advertising Research (Vol. VI)

Language: English

Published by Springer Fachmedien Wiesbaden Sep 2015, 2015

3658105577 / 9783658105570

Series: Book 2 of 6 - European Advertising Academy

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This item is printed on demand - Print on Demand Titel. Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 420 pp. Englisch.

Seller Inventory # 9783658105570

Title
Advances in Advertising Research (Vol. VI)
Author
Peeter Verlegh
Publisher
Springer Fachmedien Wiesbaden Sep 2015
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
3658105577
ISBN 13
9783658105570
Item weight
653 grams
Dimensions
216x153x28 mm
Series
Book 2 of 6: European Advertising Academy

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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