Peeter Verlegh (29 results)
Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Language: English
Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Condition: New. pp. 409.
Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (EDT); Voorveld, Hilde (EDT); Eisend, Martin (EDT)
Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Language: English
Published by Springer Gabler 9/15/2015 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Hardback or Cased Book. Condition: New. Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative. Book.
Advances in Advertising Research (Vol. VI): The Digital, the Classic, the Subtle, and the Alternative
Verlegh, Peeter (Edited by)/ Voorveld, Hilde (Edited by)/ Eisend, Martin (Edited by)
Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Hardcover. Condition: Brand New. 420 pages. 8.75x6.50x1.00 inches. In Stock.
Language: English
Published by Springer Fachmedien Wiesbaden 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digit…al, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Language: English
Published by Springer Vieweg 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, cla…ssic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
More imagesLanguage: English
Published by Springer Fachmedien Wiesbaden 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Taschenbuch. Condition: Neu. Advances in Advertising Research (Vol. VI) | The Digital, the Classic, the Subtle, and the Alternative | Peeter Verlegh (u. a.) | Taschenbuch | xii | Englisch | 2016 | Springer Fachmedien Wiesbaden | EAN 9783658140823 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business… Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Condition: Sehr gut. Zustand: Sehr gut | Seiten: 420 | Sprache: Englisch | Produktart: Bücher | This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing… between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Language: English
Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Paperback. Condition: Like New. Like New. book.
Language: English
Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Condition: New. pp. 418.
Language: English
Published by Springer Fachmedien Wiesbaden Sep 2015 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing betw…een digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. 420 pp. Englisch.
Language: English
Published by Springer Fachmedien Wiesbaden Aug 2016 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, , GermanyBuchWeltWeit Ludwig Meier e.K.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishi…ng between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia. 420 pp. Englisch.
Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Condition: New. Print on Demand pp. 409.
Language: English
Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Language: English
Published by Springer Gabler 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
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Condition: New. PRINT ON DEMAND pp. 409.
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Published by Springer Gabler 2015
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Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Published by Springer Fachmedien Wiesbaden 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New articles in economic sciencesPeeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Am…sterdam. Martin Eisend is Professor .
Language: English
Published by Springer Fachmedien Wiesbaden 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New articles in economic sciencesPeeter Verlegh is Professor of Marketing at the VU University Amsterdam. Hilde Voorveld is Assistant Professor at the Amsterdam School of Communication Research at the University of Am…sterdam. Martin Eisend is Professor .
Language: English
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden Aug 2016 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing b…etween digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg 420 pp. Englisch.
Language: English
Published by Springer Fachmedien Wiesbaden Sep 2015 2015
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Hardcover
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between…digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 420 pp. Englisch.
Language: English
Published by Springer Gabler 2016
Series: European Advertising Academy, Book 2 of 6. Book 2 of 6 - European Advertising Academy
- Softcover
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Condition: New. Print on Demand pp. 418.
Language: English
Published by Springer Gabler 2016
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- Softcover
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Condition: New. PRINT ON DEMAND pp. 418.
