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Customer Value Management
Seller: SKULIMA Wiss. Versandbuchhandlung, Westhofen, Germany
Seller rating 5 out of 5 stars
Condition: Wie Neu. Zustandsbeschreibung: leichte Lagerspuren/minor shelfwear. Some Reflections and Future Trends. [73. Sitzung vom 16. März 2011 in Düsseldorf]. 28 Seiten mit vier Abb., broschiert (Nordrhein-Westfälische Akademie der Wissenschaften und der Künste. Vorträge. IW: Ingenieur- und Wirtschaftswissenschaften; 35/Verlag Ferdinand Schöningh 2012). Statt EUR 22,90. Gewicht: 83 g - Softcover/Taschenbuch.
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Condition: As New. Unread book in perfect condition.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Condition: New.
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Creating Value with Data Analytics in Marketing: Mastering Data Science
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Book 5 of 7: Mastering Business AnalyticsSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Creating Value with Data Analytics in Marketing
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Book 5 of 7: Mastering Business AnalyticsSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Condition: New.
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Book 5 of 7: Mastering Business AnalyticsSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 64.62
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Group, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Condition: New.
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![Seller image for Customer value management : some reflections and future trends ; [73. Sitzung vom 16. März 2011 in Düsseldorf]. Nordrhein-Westfälische Akademie der Wissenschaften und der Künste: Vorträge / IW / Ingenieur- und Wirtschaftswissenschaften ; 35. for sale by Borkert, Schwarz und Zerfaß GbR](https://pictures.abebooks.com/inventory/md/md30537607997.jpg)
Customer value management : some reflections and future trends ; [73. Sitzung vom 16. März 2011 in Düsseldorf]. Nordrhein-Westfälische Akademie der Wissenschaften und der Künste: Vorträge / IW / Ingenieur- und Wirtschaftswissenschaften ; 35.
Language: German
Published by Paderborn ; München ; Wien ; Zürich : Schöningh, 2012
ISBN 10: 3506775502 ISBN 13: 9783506775504
Seller: Borkert, Schwarz und Zerfaß GbR, Berlin, Germany
Seller rating 5 out of 5 stars
kart. Condition: Gut. 28 S. : graph. Darst. ; 24 cm, Gutes Ex. - Englisch. - INHALT : Introduction ---- Customer Value Management ---- Customer Value Management Process ---- Research and Major lessons from CVM research ---- Six Important Lessons for Practice ---- Customer Based Models ---- Characteristics of customer-based-models ---- Expected Utility Paradigm ---- Model development in retrospect ---- Econometric models ---- Customer Engagement Behavior as a Future Development ---- Customer Engagement Behavior ---- Network Effects ---- Conclusion ---- References. ISBN 9783506775504 Sprache: Deutsch Gewicht in Gramm: 81.
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Creating Value with Data Analytics in Marketing: Mastering Data Science
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2021. 2nd Edition. Paperback. . . . . .
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Creating Value with Data Analytics in Marketing
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Paperback. Condition: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
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Creating Value with Data Analytics in Marketing: Mastering Data Science
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor & Francis Ltd, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Condition: New. 2021. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Creating Value with Data Analytics in Marketing
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781035306428.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781035306428.
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Paperback. Condition: Good. Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book.
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Creating Value with Data Analytics in Marketing
Book 5 of 7: Mastering Business AnalyticsLanguage: English
Published by Taylor and Francis Ltd, GB, 2021
ISBN 10: 0367819791 ISBN 13: 9780367819798
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
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A Research Agenda for Digital Transformation
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Research Agenda for Digital Transformation : Multidisciplinary Perspectives
Language: English
Published by Edward Elgar Publishing, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Condition: New.
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A Research Agenda for Digital Transformation: Multidisciplinary Perspectives (eng)
Language: English
Published by Edward Elgar Publishing, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Condition: new.
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Research Agenda for Digital Transformation : Multidisciplinary Perspectives
Language: English
Published by Edward Elgar Publishing, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Condition: As New. Unread book in perfect condition.
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Research Agenda for Digital Transformation : Multidisciplinary Perspectives
Language: English
Published by Edward Elgar Publishing, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 149.62
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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A Research Agenda for Digital Transformation: Multidisciplinary Perspectives (Elgar Research Agendas)
Language: English
Published by Edward Elgar Publishing, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Condition: New.
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A Research Agenda for Digital Transformation: Multidisciplinary Perspectives (Elgar Research Agendas)
Language: English
Published by Edward Elgar Publishing Ltd, 2024
ISBN 10: 1035306425 ISBN 13: 9781035306428
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2024. hardcover. . . . . .
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Book 5 of 7: Mastering Business AnalyticsSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
