Kooge Edwin (30 results)
- Softcover
Seller: Mooney's bookstore, Den Helder, NetherlandsMooney's bookstore
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 52.64
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 57.87
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Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.Lucky's Textbooks
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£ 56.84
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Taylor & Francis Group, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 62.89
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Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Language: English
Published by Taylor and Francis Ltd, GB, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.Rarewaves USA
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£ 72.42
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Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 58.98
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Creating Value With Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 59.39
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Condition: As New. Unread book in perfect condition.
Creating Value with Data Analytics in Marketing (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 64.62
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Condition: New. In.
Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Taylor & Francis Group, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 76.12
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Taylor & Francis Group, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 75.35
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Condition: New.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Language: English
Published by Taylor and Francis Ltd, GB, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
£ 90.65
Free ShippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value With Data Analytics in Marketing: Mastering Data Science
Verhoef, Peter C./ Kooge, Edwin/ Walk, Natasha/ Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 83.16
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Paperback. Condition: Brand New. 2nd edition. 314 pages. 9.50x6.75x0.75 inches. In Stock.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Language: English
Published by Taylor and Francis Ltd, GB, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.Rarewaves USA United
Contact seller5-star sellerCondition: New
£ 72.24
£ 37.28 shippingShips within U.S.A.Quantity: Over 20 available
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value with Data Analytics in Marketing
Edwin Kooge, Natasha Walk, Peter C. Verhoef, Jaap E. Wieringa
Language: English
Published by Taylor and Francis Ltd, GB, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 82.69
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to… leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, international cases and examples, exercises, techniques and methodologies.Tying data and analytics to specific goals and processes for implementation makes this essential reading for advanced undergraduate and postgraduate students and specialists of data analytics, marketing research, marketing management and customer relationship management.Online resources include chapter-by-chapter lecture slides and data sets and corresponding R code for selected chapters.
Creating Value with Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 190.11
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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.Lucky's Textbooks
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£ 189.08
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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa
Language: English
Published by Routledge 2021-11-08, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 172.99
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Hardcover. Condition: New.
Creating Value with Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 175.47
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
Contact seller5-star sellerCondition: Used - As new
£ 199.57
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Condition: As New. Unread book in perfect condition.
Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: California Books, Miami, FL, U.S.A.California Books
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Creating Value with Data Analytics in Marketing : Mastering Data Science
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
Contact seller5-star sellerCondition: Used - As new
£ 193.21
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Condition: As New. Unread book in perfect condition.
Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 208.37
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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Creating Value with Data Analytics in Marketing: Mastering Data Science (Mastering Business Analytics)
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 206.33
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Creating Value with Data Analytics in Marketing: Mastering Data Science 2nd Edition
Verhoef, Peter C.; Kooge, Edwin; Walk, Natasha; Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 236.92
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Creating Value With Data Analytics in Marketing: Mastering Data Science
Verhoef, Peter C./ Kooge, Edwin/ Walk, Natasha/ Wieringa, Jaap E.
Language: English
Published by Routledge, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 272.57
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Hardcover. Condition: Brand New. 2nd new edition. 344 pages. 9.75x7.00x0.75 inches. In Stock.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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£ 34.18
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Condition: Hervorragend. Zustand: Hervorragend | Seiten: 352 | Sprache: Niederländisch | Produktart: Bücher | Keine Beschreibung verfügbar.
Language: English
Published by Taylor & Francis, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Softcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
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£ 92.89
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on te…aching.
Language: English
Published by Taylor & Francis, 2021
Series: Mastering Business Analytics, Book 5 of 7. Book 5 of 7 - Mastering Business Analytics
- Hardcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 161.94
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands. Edwin Kooge is a co-founder of BAYZ, a consulting agency focu…sing on teaching.
