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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Language: English
Published by Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0787998303 ISBN 13: 9780787998301
First Edition
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Corporate Branding -- Purpose / People / Process: Towards the Second Wave of Corporate Branding
Language: English
Published by Copenhagen Business School Press, 2005
ISBN 10: 8763001403 ISBN 13: 9788763001403
paperback. Condition: Very Good. Corporate Branding -- Purpose / People / Process: Towards the Second Wave of Corporate Branding This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Language: English
Published by Wiley & Sons, Incorporated, John, 2008
ISBN 10: 0787998303 ISBN 13: 9780787998301
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
First Edition
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Corporate Branding -- Purpose / People / Process: Towards the Second Wave of Corporate Branding
Language: English
Published by Copenhagen Business School Press -, 2005
ISBN 10: 8763001403 ISBN 13: 9788763001403
paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Condition: Muy bueno. : Taking Brand Initiative ofrece un enfoque revolucionario para el branding corporativo que va más allá del valor de marketing tradicional. Los autores Mary Jo Hatch y Majken Schultz explican cómo la marca de una empresa es fundamental tanto para los agentes externos (políticos, proveedores y analistas) como para los internos, proporcionando una visión integral para la competencia y la globalización.El libro detalla modelos analíticos prácticos y herramientas para mejorar la efectividad de cualquier esfuerzo de marca corporativa, centrándose en alinear la estrategia, la cultura y la identidad organizacional para lograr un éxito sostenible en la sociedad actual saturada de medios. EAN: 9780787998301 Tipo: Libros Categoría: Negocios y Economía Título: Taking Brand Initiative Autor: Mary Jo Hatch| Majken Schultz Editorial: Jossey-Bass Idioma: en Páginas: 288 Formato: tapa dura.
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Corporate Branding Purpose/People/Process: Towards the Second Wave of Corporate Branding
Language: English
Published by Copenhagen Business School Press, 2006
ISBN 10: 8763001403 ISBN 13: 9788763001403
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9788763001403.
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Corporate Branding Purpose/People/Process: Towards the Second Wave of Corporate Branding
Language: English
Published by Copenhagen Business School Press, 2006
ISBN 10: 8763001403 ISBN 13: 9788763001403
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9788763001403.
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Language: English
Published by Oxford University Press, 2000
ISBN 10: 0198297793 ISBN 13: 9780198297796
Softcover. Condition: As New. Leichte Kratzer / Abnutzungen / Druckstellen. This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?
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Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
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Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. The jacket is a little shelf rubbed.Internally clean.Excellent binding.EK. Our orders are shipped using tracked courier delivery services.
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Organizational Identity: A Reader
Language: English
Published by Oxford University Press, 2004
ISBN 10: 0199269475 ISBN 13: 9780199269471
Softcover. xii+586pp. Fine condition. Name written in ink on the inside of the cover's front face. Light ordinary shelfwear to the outside. Pages crisp and entirely free of markings. Spine tight, binding excellent. (If you order this from outside the United States, we are likely to request an additional payment to help cover the postage.) Every order includes tracking and is wrapped and robustly packaged with care in Tucson, AZ. ~Mesquite Booksellers.
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Oxford Handbook of Organizational Identity
Language: English
Published by Oxford University Press, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Condition: New.
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The Oxford Handbook of Organizational Identity (Paperback or Softback)
Language: English
Published by Oxford University Press, USA 7/3/2018, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Paperback or Softback. Condition: New. The Oxford Handbook of Organizational Identity. Book.
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Oxford Handbook of Organizational Identity
Language: English
Published by Oxford University Press, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Condition: As New. Unread book in perfect condition.
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Innovating Organization and Management: New Sources of Competitive Advantage
Language: English
Published by Cambridge University Press, Cambridge, 2012
ISBN 10: 110764822X ISBN 13: 9781107648227
First Edition
Soft cover. Condition: Very Good. 1st Edition. 395 grams.
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The Oxford Handbook of Organizational Identity
Language: English
Published by Oxford University Press, GB, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Illustrated. The topic of organizational identity has been fast growing in management and organization studies in the last 20 years. Identity studies focus on how organizations define themselves and what they stand for in relation to both internal and external stakeholders. Organizational identity (OI) scholars study both how such self-definitions emerge and develop, as well as their implications for OI, leadership and change, among others.We believe there are at least four inter-related reasons for the growing importance of OI. OI addresses essential questions of social existence by asking: Who are we and who are we becoming as a collective? It is a relational construct connecting concepts and ideas that are often viewed as oppositional, such as "us" and "them" or "similar" and "differen". OI is also nexus concept serving to gather multiple central constructs, also represented in this Handbook. Finally, OI is inherently useful, as knowing who you are is the foundation for being able to state what you stand for and what you are promising to others, no matter their relation with the organization.The Handbook provides a road-map to the OI field organized in over 25 chapters across seven sections. Each chapter not only offers a broad overview of its particular topic, each also advances new knowledge and discusses the future of research in its area of focus.
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CONSTRUCT IDENTITY AROUND ORGANIZ PROS P (Perspectives on Process Organization Studies)
Language: English
Published by Oxford University Press, 2013
ISBN 10: 0199677417 ISBN 13: 9780199677412
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 37.22
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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PF. Condition: New.
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Expressive Organization : Linking Identity, Reputation, and the Corporate Brand
Language: English
Published by Oxford University Press, 2000
ISBN 10: 0198297793 ISBN 13: 9780198297796
Condition: New.
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The Oxford Handbook of Organizational Identity
Language: English
Published by Oxford University Press, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 39.01
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Expressive Organization : Linking Identity, Reputation, and the Corporate Brand
Language: English
Published by Oxford University Press, 2000
ISBN 10: 0198297793 ISBN 13: 9780198297796
Condition: As New. Unread book in perfect condition.
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Oxford Handbook of Organizational Identity
Language: English
Published by Oxford University Press, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Condition: As New. Unread book in perfect condition.
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Esencia de marca
Language: Spanish
Published by LID Editorial Empresarial (Acción empresarial), Madrid, 2010
ISBN 10: 8483561891 ISBN 13: 9788483561898
Encuadernación de tapa blanda. Condition: Muy bien.
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Language: English
Published by Oxford University Press, 2000
ISBN 10: 0198297785 ISBN 13: 9780198297789
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0198297785.
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Oxford Handbook of Organizational Identity
Language: English
Published by Oxford University Press, 2018
ISBN 10: 0198815743 ISBN 13: 9780198815747
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
