Condition: Como nuevo. : Este libro analiza las estrategias para hacer negocios en la región de Asia Pacífico, especialmente en el contexto de la crisis económica. Los autores aconsejan a las empresas occidentales que aborden sus operaciones en Asia de forma estratégica, tanto en lo que respecta a la competencia por los clientes y los recursos, como a la cooperación en empresas conjuntas y alianzas. Animan a los directivos a cuestionar muchos de sus supuestos empresariales occidentales tradicionales y a avanzar hacia una organización regional y un estilo de gestión más regional. EAN: 9780333735824 Tipo: Libros Categoría: Negocios y Economía Título: Strategies for Asia Pacific Autor: Philippe Lasserre| Hellmut Schütte Editorial: Palgrave Macmillan Idioma: en Páginas: 340 Formato: tapa blanda.
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Add to basketHardcover. Condition: Très bon. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Kartoniert / Broschiert. Condition: New. Über den AutorrnrnPhilippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.KlappentextDespite the growing economic importance of the Asia Pac.
Condition: New. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581. . 1998. 1998th Edition. hardcover. . . . . Books ship from the US and Ireland.
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Published by Palgrave Macmillan UK, 2005
ISBN 10: 1403916950 ISBN 13: 9781403916952
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Condition: New. Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.First published in 1995, Strategies for Asia Pacific has established itself as the leading bo.
Hardcover with dust jacket. Condition: Gut. 379 Asia Competition Korea Japan Taiwan China With numerous figures and tables. guter Zustand/good With numerous figures and tables. ha1053863 Sprache: Englisch Gewicht in Gramm: 750.
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Condition: New. Num Pages: 379 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 21. Weight in Grams: 603. . 1994. 1st ed. 1994. Paperback. . . . .